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Content
2025, Volume 1, Issue 1
- 1-9 Optimizing Journal Management to Meet the Challenge of Multi-Submission: Deep Analysis and Strategic Innovation of Review and Publication Cycle
by Li, Jin & Ren, Wenyan
- 10-17 The Role of Data Analytics in Enhancing Digital Platform User Engagement and Retention
by Gao, Feng
- 18-28 A Narrative Revolution in Vertical Framing: The Aesthetics of "Spatial Compression" and Multimodal Reconstruction in Vertical Screen Short Dramas
by Wang, Yuxi & Guo, Jianfa
- 29-35 An Empirical Analysis of the Communication Effectiveness of Yi Women's Traditional Costume Digital Illustrations on Douyin
by Jiang, Yanan & Wang, Zhenzi
- 36-41 Quantitative Analysis of the Quantitative Impact of Optimizing User Engagement through Content Design
by Ding, Maomao
- 42-47 Decoding the Visual Language of Brand Advertising in Republican China - A Case Study of the Advertisements on Nanjing Museum's Republican Street
by Cao, Weihang & Mohamed, Fauzi Naeim
- 48-55 The Role of Generative AI in the Evolution of Digital Advertising Products
by Liu, Xiao
- 56-62 The Role of Journalism Ethics Education in Improving the Professional Ethics Quality and Coping Ability of Graduates in Media Crisis
by Ge Mu Le, Tu
- 63-69 Research on the Pathways to Enhance the Ability of English Majors in Chinese Universities to "Tell China's Stories Well"
by Zhang, Yan
- 70-79 Algorithm-Driven Visual Storytelling: Emotional Guidance and Consumer Behavior
by Xie, Jingping
- 80-86 Improvement of Advertising Data Processing Efficiency Through Anomaly Detection and Recovery Mechanism
by Zhou, Yixin
- 87-93 The Role of Social Media Metrics in the Construction of Employer Brands for Small and Medium-Sized Enterprises
by Lin, Runqi
- 94-103 Pathways to Establishing Local International Communication Hubs: A Media Framing Analysis of Sichuan International Communication Center's Overseas Social Media Matrix
by Wu, Xuantong
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