The Role of Generative AI in the Evolution of Digital Advertising Products

With the widespread adoption of Generative Artificial Intelligence (GenAI) across various industries, digital advertising has emerged as a key sector demonstrating the urgency and potential of GenAI integration. Recent reports indicate that over 90% of advertisers have begun incorporating AI tools into their campaign targeting strategies. Currently, a significant portion of digital advertising content is generated using GenAI technologies. In the context of increasingly diverse and abundant data channels - including video, image, and text - GenAI is playing a pivotal role in aggregating and analyzing data to enable more precise audience targeting. Some studies suggest that GenAI-driven campaigns can achieve average cost savings of up to 20%. This paper provides a comprehensive overview of GenAI's innovative applications in digital advertising, with a particular focus on structured prompt design, multimodal content generation, behavior-driven feedback optimization, and intelligent content auditing. It explores the implementation of these technologies in automated ad content creation, personalized content delivery, and cross-lingual adaptation. Through this review, it becomes evident that GenAI is reshaping the digital advertising landscape - transforming content production workflows, optimizing targeting strategies, enhancing user engagement mechanisms, and significantly boosting industry-wide efficiency and economic value.