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Description: Applied Marketing Analytics is the major professional and research journal publishing in-depth, peer-reviewed articles, case studies and research papers on all aspects of measuring and analysing marketing performance to improve its effectiveness. Subjects covered include: Big Data marketing analytics; AI and marketing; aligning marketing metrics with business goals; consumer behaviour; optimizing marketing value, retention and loyalty; KPIs and performance benchmarks in marketing; analytics in advertising; social media marketing analytics; content marketing analytics; attribution in marketing; the customer decision journey and analytics
Series handle: RePEc:aza:ama000
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Content
October 2014, Volume 1, Issue 1
Printed from https://ideas.repec.org/s/aza/ama0003.html
