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Platform-led green advertising: Promote the best or promote by performance

Citations

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Cited by:

  1. Yan Zheng & Meixian Xu & Zhaohu Wang & Yujie Xiao, 2023. "A Genetic Algorithm for Integrated Scheduling of Container Handing Systems at Container Terminals from a Low-Carbon Operations Perspective," Sustainability, MDPI, vol. 15(7), pages 1-21, March.
  2. Choi, Tsan-Ming & Feng, Lipan & Li, Rong, 2020. "Information disclosure structure in supply chains with rental service platforms in the blockchain technology era," International Journal of Production Economics, Elsevier, vol. 221(C).
  3. Li, Xiang, 2020. "Reducing channel costs by investing in smart supply chain technologies," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 137(C).
  4. Jingxin Zhang & Jianxiong Zhang & Chunqiu Xu, 2024. "Contract design considering data driven marketing: with and without the cap and trade regulation," Annals of Operations Research, Springer, vol. 333(1), pages 157-199, February.
  5. Yanfei Xia & Quan Guo & Hao Sun & Ke Li & Zongyu Mu, 2022. "Green R&D Financing Strategy in Platform Supply Chain with Data-Driven Marketing," Sustainability, MDPI, vol. 14(15), pages 1-22, July.
  6. Siqin, Tana & Choi, Tsan-Ming & Chung, Sai-Ho, 2022. "Optimal E-tailing channel structure and service contracting in the platform era," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 160(C).
  7. Hong, Zhaofu & Li, Mengfan & Han, Xiaoya & He, Xuhuai, 2020. "Innovative green product diffusion through word of mouth," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 134(C).
  8. Li, Yongjian & Yao, Song & Wang, Jun, 2023. "Signaling strategies in a low-carbon supply chain with platform encroachment," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 179(C).
  9. Qiang Hu & Jiaping Xie & Guangsi Zhang, 2023. "The role of data-driven services strategy in platform competition: A system performance perspective," PLOS ONE, Public Library of Science, vol. 18(1), pages 1-21, January.
  10. Li, Jingyan & Wu, Jie & Zhang, Juzhi & Ji, Xiang, 2024. "Freemium design: Optimal tier differentiation models for content platforms," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 188(C).
  11. Gou, Qinglong & Shao, Jing & Wang, Xin & Yu, Lili, 2020. "Co-op supply chains with a local media company: Models and analysis," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 136(C).
  12. Wang, Zizhuo & Wang, Mingzheng & Liu, Weiwei, 2020. "To introduce competition or not to introduce competition: An analysis of corporate social responsibility investment collaboration in a two-echelon supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 133(C).
  13. Hu, Li & Zhang, Mengwei & Wen, Xin, 2023. "Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce?," International Journal of Production Economics, Elsevier, vol. 266(C).
  14. Peng, Yongtao & Wang, Wei & Li, Shuanglin & Veglianti, Eleonora, 2022. "Competition and cooperation in the dual-channel green supply chain with customer satisfaction," Economic Analysis and Policy, Elsevier, vol. 76(C), pages 95-113.
  15. Wen, Haosong & Zhao, De & Yu, Weijie & Chen, Jun & Wang, Wei, 2024. "A multi-stage game framework for new route promotion: Behavioral strategy and dynamic evolution of shippers, carriers, and governments," Transport Policy, Elsevier, vol. 159(C), pages 375-391.
  16. Huang, Hongfu & Xing, Xinjie & He, Yong & Gu, Xiaoyu, 2020. "Combating greenwashers in emerging markets: A game-theoretical exploration of firms, customers and government regulations," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 140(C).
  17. Yang, Xiaolin & Gou, Qinglong & Wang, Xin & Zhang, Juzhi, 2022. "Does bonus motivate streamers to perform better? An analysis of compensation mechanisms for live streaming platforms," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 164(C).
  18. Zhang, Juan & Huang, Jian, 2020. "Deceptive advertising in a crowdfunding market," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 135(C).
  19. Wang, Jun & Hou, Pengwen & Peng, Shuxia & Yuan, Nan, 2024. "Contracting and advertising for e-commerce platforms with private-effectiveness information," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 192(C).
  20. He, Bo & Mirchandani, Prakash & Wang, Yong, 2020. "Removing barriers for grocery stores: O2O platform and self-scheduling delivery capacity," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 141(C).
  21. Abhishek Srivastava & Abhishek Chakraborty & Arqum Mateen, 2022. "Role of power imbalance on channel coordination under greening investments," OPSEARCH, Springer;Operational Research Society of India, vol. 59(4), pages 1522-1554, December.
  22. Xiaomeng Zhang & Jianjun Zhang & Xiongping Yue & Wenjun Qian, 2023. "The Impact of Green Technology Investment Levels on Competitive Supply Chain Integration Decisions," Sustainability, MDPI, vol. 15(13), pages 1-26, June.
  23. Junbin Wang & Xuan Gao & Zhiguo Wang, 2021. "Sustainable Supply Chain Decisions under E-Commerce Platform Marketplace with Competition," Sustainability, MDPI, vol. 13(8), pages 1-23, April.
  24. Hou, Pengwen & Wang, Jun & Zhang, Qian & Zhang, Shuhua, 2023. "Implications of risk aversion behavior on the green product promotion strategy under manufacturer encroachment," Applied Mathematics and Computation, Elsevier, vol. 447(C).
  25. Bengang Gong & Chunming Victor Shi & Xiaodong Li & Jinshi Cheng, 2021. "Do the subsidies help or hurt the remanufacturing closed‐loop supply chain?," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(4), pages 961-973, June.
  26. Shi, Xiutian & Chan, Hau-Ling & Dong, Ciwei, 2020. "Impacts of competition between buying firms on corporate social responsibility efforts: Does competition do more harm than good?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 140(C).
  27. Ren, Da & Guo, Rui & Lan, Yanfei & Shang, Changjing, 2021. "Shareholding strategies for selling green products on online platforms in a two-echelon supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 149(C).
  28. Jianli Luo & Minmin Huang & Yanhu Bai, 2024. "Promoting green development of agriculture based on low-carbon policies and green preferences: an evolutionary game analysis," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(3), pages 6443-6470, March.
  29. Wen, Xin & Siqin, Tana, 2020. "How do product quality uncertainties affect the sharing economy platforms with risk considerations? A mean-variance analysis," International Journal of Production Economics, Elsevier, vol. 224(C).
  30. Wu, Xiangxiang & Zha, Yong & Yu, Yugang, 2022. "Asymmetric retailers’ sales effort competition in the presence of a manufacturer’s help," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 159(C).
  31. Ke Li & Gengxin Dai & Yanfei Xia & Zongyu Mu & Guitao Zhang & Yangyan Shi, 2022. "Green Technology Investment with Data-Driven Marketing and Government Subsidy in a Platform Supply Chain," Sustainability, MDPI, vol. 14(7), pages 1-22, March.
  32. Shen, Bin & Xu, Xiaoyan & Yuan, Quan, 2020. "Selling secondhand products through an online platform with blockchain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 142(C).
  33. Shengliang Zong & Longbing Zhang & Ruoxi Lei, 2025. "Product line strategy for green and non-green products in hybrid platform retailing," Annals of Operations Research, Springer, vol. 346(3), pages 2349-2385, March.
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