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How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective

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Cited by:

  1. Feng Luo & Shihan Chen & Tiantong Xu & Muzaffar Iqbal, 2026. "Self-broadcasting or cooperating with an anchor? Strategy and dynamic system research on different sales modes in live commerce supply chain," Electronic Commerce Research, Springer, vol. 26(2), pages 2015-2054, April.
  2. Arulanantha Prabu Ponnachiyur Maruthasalam & Ganesh Balasubramanian, 2026. "When to fly solo? Manufacturer’s direct-to-consumer channel strategy in the face of store brand competition," Electronic Commerce Research, Springer, vol. 26(2), pages 2275-2310, April.
  3. Wang, Ruipeng & Tai, Yuhong, 2025. "How does blockchain mitigate false advertising in live streaming E-commerce? A tripartite stochastic evolutionary game approach," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  4. Zhang, Xueting & Wang, Feng & Cao, Xia & Zan, Ao, 2026. "Uncovering the negative impact of flash sales on instant order cancellations in live streaming," Journal of Business Research, Elsevier, vol. 205(C).
  5. Zhang, Kai & Luo, Biao & Yan, Juanjuan & Weng, Xiuzhen, 2025. "The art and impact of narrative: How streamer narrative styles shape consumers’ purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  6. Zhang, Liangbo & Wang, Xueying & Majeed, Salman & Zhou, Zhimin, 2025. "How do sales promotions, communication agents, and psychological contracts determine purchase hesitation? Evidence from live stream influencers’ fan groups," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  7. Norafifa Mohd Ariffin & Amily Fikry & Nor Diyana Mohammed Shobri & Irma Syarlina Che Ilias, 2024. "A Review of Tiktok Livestreaming Commerce," Information Management and Business Review, AMH International, vol. 16(3), pages 67-77.
  8. Mingchao Li & Ruchun Deng & Bin Gong, 2025. "Research on the Impact of Live Marketing on Consumers’ Irrational Consumption Behavior Under the Background of the New Economic Era," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(1), pages 4918-4967, March.
  9. Zhang, Yundi & Fu, Shixuan & Yan, Xiangbin, 2026. "From rational depletion to impulsive decision: A multi-information source perspective in social livestreaming e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  10. Guo, Shuhui & Chen, Huan & Dai, Bitao & Wang, Mengning & Liu, Shuo & Zhang, Cheng & Liu, Shan & Lu, Xin, 2025. "Influential factors of streamer popularity in the live streaming platform," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  11. Ma, Xiangyang & Ren, Jiawen & Khor, Xianghui & Wang, Ruina & Li, Tieshan & Lang, Xiaoping, 2025. "Influencing mechanisms of live streamer's language strategies on product sales," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
  12. Peng Zhu & Han Zhang & Yunsheng Shi & Wanli Xie & Mingyong Pang & Yuhui Shi, 2025. "A novel discrete conformable fractional grey system model for forecasting carbon dioxide emissions," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 27(6), pages 13581-13609, June.
  13. Wang, Zerong & Wang, Zeen & Rinprasertmeechai, Denisa & Worawan, Saechoen, 2024. "Understanding the effects of live streamers’ appearance and abilities in shaping consumer purchase: A cross-cultural empirical research," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  14. Zhang, Yihan & Li, Kai & Qian, Chen & Li, Xiaotong & Yuan, Qinjian, 2024. "How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  15. Kashyap, Abhishek & Shukla, Om Ji & Kumar, Rupesh & Alam, Md Mahmudul & Oberoi, Sarbjit Singh, 2025. "Online retailing and the metaverse: Addressing stakeholder impediments in e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  16. Xie, Yancong & Desouza, Kevin C., 2025. "Feeling grounded when watching live streaming shows of highly anthropomorphic interactive virtual influencers: An exploratory study on customer opinions," Journal of Business Research, Elsevier, vol. 199(C).
  17. Nadroo, Zeeshan Majeed & Lim, Weng Marc & Naqshbandi, Mohd Asif, 2024. "Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  18. Ma, Xiangyang & Chen, Hongzhong & Lang, Xiaoping & Li, Tieshan & Wu, Niwei & Duong, Bao, 2024. "Research on the impact of streamers’ linguistic emotional valence on live streaming performance in live streaming shopping environments," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  19. Luo, Lijuan & Xu, Meiling & Wan, Fei, 2026. "Is sadness always bad? The effects of streamers’ multimodal expressions on viewer engagement in live streaming," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
  20. Huang, Wensheng & Wang, Xiaochen & Zhang, Qianyao & Han, Junhui & Zhang, Runtong, 2025. "Beyond likes and comments: How social proof influences consumer impulse buying on short-form video platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  21. Yang, Yang & Zhao, Jichang & Li, Yashuai, 2025. "More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  22. Iftikhar Ahmad & Raisahm Hayee & Muhammad Ahasan Ali, 2026. "Social comparison and impulse buying behavior: the mediating role of utilitarian and hedonic shopping values in an emerging market," Future Business Journal, Springer, vol. 12(1), pages 1-15, December.
  23. Xue-Liang Pei & Yi-Hang Cai & Fan-Ying Lyu & Tung-Ju Wu, 2025. "How to cultivate loyal online customers: the role of emotional labor strategy detection in the context of live-commerce," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-12, December.
  24. He, Junhong & Du, Jiale & Fu, Huijian & Liu, Zengpeng, 2025. "Impact of data intelligence factors on consumers’ mobile shopping intentions," Technology in Society, Elsevier, vol. 81(C).
  25. Peng, Lifang & Zhang, Na & Huang, Ling, 2024. "How the source dynamism of streamers affects purchase intention in live streaming e-commerce: Considering the moderating effect of Chinese consumers’ gender," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  26. Gegen tana, & Chai, Junwu & Li, Hengyu, 2024. "Consumer empowerment in the ethical spectrum: Rethinking retention in live-streaming markets," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  27. Poirier, Sara-Maude & Cosby, Sarah & Sénécal, Sylvain & Coursaris, Constantinos K. & Fredette, Marc & Léger, Pierre-Majorique, 2024. "The impact of social presence cues in social media product photos on consumers’ purchase intentions," Journal of Business Research, Elsevier, vol. 185(C).
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