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Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study

Citations

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Cited by:

  1. Habib, Muhammad Danish & Attri, Rekha & Salam, Mohammad Asif & Yaqub, Muhammad Zafar, 2025. "Bright and dark sides of green consumerism: An in-depth qualitative investigation in retailing context," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  2. Xiaozhen Guo & Meena Bhatia & Bhumika Gupta & Enrico Battisti, 2026. "Green Project Investments and Corporate Responsibilities: Enablers, Challenges, and Strategies for Mitigating Risks," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 33(1), pages 419-441, January.
  3. Laura Broccardo & Edoardo Crocco & Hind Alofaysan & Ankit Mehrotra, 2025. "Climate Change and Business Model Innovation: A Synthesis of Review and Qualitative Exploration of the Cultural Shift in Environmental Strategies," Business Strategy and the Environment, Wiley Blackwell, vol. 34(2), pages 1826-1846, February.
  4. DongA Jeong & Sang Woo Lee, 2025. "Unsubscribing From Over-the-Top: How Subscription Fatigue and Mental Coupling Affect Multi-Homing Users," SAGE Open, , vol. 15(4), pages 21582440251, November.
  5. Nishant Kumar & Pratibha Garg & Neha Gupta & Kamal Upreti, 2026. "Examining humanized bot interaction for the retail revenue growth," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 25(1), pages 25-40, February.
  6. Kim, Yanghee & Oyunbold, Bodibold & Roh, Taewoo, 2024. "Capturing OTT users in an emerging market: Insights on quality of OTT service and behavioral intentions through extended technology acceptance model," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  7. Vinoi, Nivin & Shankar, Amit & Khalil, Ashraf & Mehrotra, Ankit & Kumar, Jitender, 2024. "Holding on to your memories: Factors influencing social media hoarding behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  8. Habib, Muhammad Danish & Alghamdi, Aseel & Sharma, Veenu & Mehrotra, Ankit & Badghish, Saeed, 2024. "Diet or lifestyle: Consumer purchase behavior of vegan retailing. A qualitative assessment," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  9. Bahn, Rachel A. & Fort, Fatiha & Saucède, Florent & Abebe, Gumataw Kifle, 2025. "Are food retailers resilient amid crisis? A cultural resource-based exploration of Lebanese consumers’ engagement with the food retail landscape," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  10. Di, Kaisheng & Chen, Weidong & Shi, Qiumei & Cai, Quanling & Liu, Sichen, 2024. "Analysing the impact of coupled domestic demand dynamics of green and low-carbon consumption in the market based on SEM-ANN," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  11. Kumar, Jitender & Katiyar, Gagan & Mehrotra, Ankit & Attri, Rekha & Vishnoi, Sushant Kumar, 2024. "Connecting BOP consumers and retailers: What drives small-time retailing through social media?," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  12. Vinoi, Nivin & Shankar, Amit & Agarwal, Reeti & Alghafes, Rsha, 2025. "Revolutionizing retail: The transformative power of service robots on shopping dynamics," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  13. Agarwal, Reeti & Mehrotra, Ankit & Pant, Manoj Kumar & Alzeiby, Ebtesam Abdullah & Vishnoi, Sushant Kumar, 2024. "Digital photo hoarding in online retail context. An in-depth qualitative investigation of retail consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  14. Nguyen, Tin Trung & Veer, Ekant & Ballantine, Paul W., 2025. "The drivers and boundaries of consumer switching from full-length to derivative condensed content," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  15. Alshibani, Safiya Mukhtar & Korayim, Diana & Mehrotra, Ankit & Agarwal, Vaishali, 2025. "Fostering responsible AI adoption in startups through entrepreneurial orientation: A sustainable approach," Technological Forecasting and Social Change, Elsevier, vol. 219(C).
  16. Papathanasopoulos, Athanasios & Varoutas, Dimitris, 2026. "Analyzing the dynamics of the SVOD market in the EU-27: Factors influencing user subscriptions and revenue growth," Telecommunications Policy, Elsevier, vol. 50(2).
  17. Rohit, Kumar & Shankar, Amit & Katiyar, Gagan & Mehrotra, Ankit & Alzeiby, Ebtesam Abdullah, 2024. "Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  18. Nadroo, Zeeshan Majeed & Lim, Weng Marc & Naqshbandi, Mohd Asif, 2024. "Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  19. Soren, Anup Anurag & Chakraborty, Shibashish, 2024. "Adoption, satisfaction, trust, and commitment of over-the-top platforms: An integrated approach," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  20. Kumari, Vandana & Bala, Pradip Kumar & Chakraborty, Shibashish, 2024. "A text mining approach to explore factors influencing consumer intention to use metaverse platform services: Insights from online customer reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  21. Yadav, Rambalak & Giri, Arunangshu & Alzeiby, Ebtesam Abdullah, 2024. "Analyzing the motivators and barriers associated with buying green apparel: Digging deep into retail consumers' behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  22. Castaldo, Sandro & Mantovani, Alice & Penco, Lara, 2026. "Disentangling the interplay between customer orientation and innovation. A qualitative study from small independent retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
  23. Mehrotra, Ankit & Agarwal, Reeti & Khalil, Ashraf & Alzeiby, Ebtesam Abdullah & Agarwal, Vaishali, 2024. "Nitty-gritties of customer experience in metaverse retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  24. Habib, Muhammad Danish & Attri, Rekha & Salam, Mohammad Asif & Yaqub, Muhammad Zafar, 2025. "Retail consumers' conundrum: An in-depth qualitative study navigating the motivations and aversion of chatbots," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  25. Pang, Hua & Ruan, Yang, 2024. "Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications: The pivotal moderation of user-perceived benefits," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  26. Kumar, Aman & Shankar, Amit & Agarwal, Reeti & Agarwal, Vaishali & Alzeiby, Ebtesam Abdullah, 2024. "With enterprise metaverse comes great possibilities! Understanding metaverse usage intention from an employee perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
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