What reduces product uncertainty in live streaming e-commerce? From a signal consistency perspective

Citations

Cited by:

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3. Le, Nguyen & Nguyen, Tai Tan & Nguyen, Hoa Thi Lien, 2026. "Barriers and motivators of globalization for buying behavior of imported Chinese domestic home appliances: the roles of brand image, product judgement, perceived product quality and endorser's credibility," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
4. Rosillo-Díaz, Elena & Muñoz-Rosas, Juan Francisco & Blanco-Encomienda, Francisco Javier, 2024. "Impact of heuristic–systematic cues on the purchase intention of the electronic commerce consumer through the perception of product quality," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
5. Lu, Hsiao-Han & Chen, Ching-Fu & Tai, Yi-Wen, 2024. "Exploring the roles of vlogger characteristics and video attributes on followers’ value perceptions and behavioral intention," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
6. Wang, Bin & Shu, Min & Liu, Yunyao & Xie, Fengyuan & Wang, Jin, 2024. "Who do you want to purchase with? The effect of naming strategy on consumer participation in online group purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
7. Zhang, Bei & Zhu, Jichan & Ma, Ruqiu & Huang, Yuanzhen, 2025. "Impact of dual routes of information cues on consumers' willingness to pay a premium in cross-border e-commerce: The role of product involvement and nutrition safety awareness," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
8. Hu, Hai-hua & Ma, Fang, 2023. "Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
9. Su, Jiafu & Liu, Hongyu & Chen, Yijun & Wang, Mingyan & Zhang, Jingqiu, 2026. "Enhancing product selection in live-streaming E-commerce: A multi-criteria decision-making framework," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
10. Woimant, Antonin & Steils, Nadia, 2025. "“Take no risk!†: Immediate and delayed backfire-effect of risk-reducing messages in retailers' return and exchange policies," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
11. Chang, Yaping & Wang, Han & Guo, Zhenjiang, 2025. "Artificial intelligence in live streaming: How can virtual streamers bring more sales?," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
12. Zhang, Jian & Lu, Qing & Zhang, Li & Harness, David, 2026. "The influence of reward qualifying conditions on participation in online referral programs," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
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15. Lu, Yusheng & Duan, Yongrui, 2024. "Strategic live streaming choices for vertically differentiated products," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
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17. Shizhen Bai & Xinyue Huang & Hao He & Hang Guo, 2025. "Product or Cultural Knowledge: Where Should More Attention Be Directed? Analyzing the Heterogeneous Effects of Streamers’ Knowledge-Sharing on Consumer Purchases in Live Streaming," SAGE Open, , vol. 15(4), pages 21582440251, November.
18. Zhang, Kai & Luo, Biao & Yan, Juanjuan & Weng, Xiuzhen, 2025. "The art and impact of narrative: How streamer narrative styles shape consumers’ purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
19. Ri Na & Anan Hu & Qingfeng Zeng & Ruyi Ge & Ruohong Hao, 2025. "Unveiling the relationship between virtual streamer characteristics and consumer purchase intention in live streaming commerce: Insights from source credibility perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-21, December.
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23. Yang, Yang & Zhao, Jichang & Li, Yashuai, 2025. "More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
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