Effects of human versus virtual human influencers on the appearance anxiety of social media users

Citations

Cited by:

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21. Laghari, Amjad Hussain & Ping, Han & Memon, Shabana & Makhdoom, Zohaib Hussain, 2025. "Human vs. virtual influencers in Crisis: How attribution and crisis response shape brand trust," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
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