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Exploring the factors influencing consumer engagement behavior regarding short-form video advertising: A big data perspective

Citations

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Cited by:

  1. (Monroe) Meng, Lu & Kou, Sining & Duan, Shen & Bie, Yongyue, 2024. "The impact of content characteristics of Short-Form video ads on consumer purchase Behavior: Evidence from TikTok," Journal of Business Research, Elsevier, vol. 183(C).
  2. Razzaq, Ali & Shao, Wei & Quach, Sara, 2024. "Meme marketing effectiveness: A moderated-mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  3. Akhtar, Naeem & Siddiqi, Umar Iqbal & Gugnani, Ritika & Islam, Tahir & Attri, Rekha, 2024. "The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  4. Wang, Xiaoyi & Qiu, Xingyi, 2024. "The positive effect of artificial intelligence technology transparency on digital endorsers: Based on the theory of mind perception," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  5. Yin, Xicheng & Li, Jing & Si, Hongyun & Wu, Peng, 2024. "Attention marketing in fragmented entertainment: How advertising embedding influences purchase decision in short-form video apps," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  6. G, Sowmya & Chakraborty, Debarun & Polisetty, Aruna & Jain, Ravi Kumar, 2024. "Exploring the adoption patterns of matrimonial apps: An analysis of user gratifications," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  7. Geer Teng & Haiyan Guo & Zhigang Li & Jin Xiao & Xiaohong Song, 2025. "The Use Behavior of Farmers’ Short-Form Video Marketing of Agricultural Products From the Perspective of Government Trust," SAGE Open, , vol. 15(3), pages 21582440251, August.
  8. Rae Yule Kim, 2026. "What makes things catch on? Understanding consumer engagement with video content on social media," Electronic Commerce Research, Springer, vol. 26(1), pages 1039-1064, February.
  9. Song, Shijie & Yao, Xinlin & Zhao, Yuxiang Chris & Ba, Zhichao, 2024. "Get inspired and pay for the goods: An investigation of customer inspiration and purchase intention in livestream shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  10. Huang, Wensheng & Wang, Xiaochen & Zhang, Qianyao & Han, Junhui & Zhang, Runtong, 2025. "Beyond likes and comments: How social proof influences consumer impulse buying on short-form video platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  11. Zhipeng Zhang & Liyi Zhang, 2026. "How do online celebrities attract consumers? an EEG study on consumers’ neural engagement in short video advertising," Electronic Commerce Research, Springer, vol. 26(2), pages 1643-1669, April.
  12. Li, Bin & Chen, Shuang & Zhou, Qi, 2023. "Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  13. He, Lifeng & Li, Xinmiao & Li, Yuzhuo & Liu, Yu & Zhang, Ning & Zhou, Xiaohang, 2026. "Is more always better? The effect of audience size on sales performance in live streaming commerce: A multimethod study," Journal of Retailing and Consumer Services, Elsevier, vol. 89(PA).
  14. Elshazly, Ahmed & Yan, Jun & Ghaith, Ahmad, 2025. "Understanding how narrative attributes of sponsored food vlog affect viewers' engagement: Evidence from Egypt," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  15. Christina Vasilopoulou & Leonidas Theodorakopoulos & Giorgos Igoumenakis, 2023. "The Promise and Peril of Big Data in Driving Consumer Engagement," Technium Social Sciences Journal, Technium Science, vol. 45(1), pages 489-499, July.
  16. Xiangdong Shen & Junbin Wang, 2024. "How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
  17. Fan, Liu & Wang, Yawei & Mou, Jian, 2024. "Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  18. Aversa, Joseph & Azmy, Ali & Hernandez, Tony, 2024. "Untapping the potential of mobile location data: The opportunities and challenges for retail analytics," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  19. Kumar, Jitender & Katiyar, Gagan & Mehrotra, Ankit & Attri, Rekha & Vishnoi, Sushant Kumar, 2024. "Connecting BOP consumers and retailers: What drives small-time retailing through social media?," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  20. Hajian, Ava & Sadeghi, Russell & Prybutok, Victor R. & Koh, Chang E., 2024. "Increasing trust and value of mobile advertising in retailing: A survey design, machine learning approach, and blockchain in the trust path," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  21. Imran Khan & Mobin Fatma, 2023. "Does Perceived Sustainability Affect the Customer Responses toward the Brands? Role of Customer Engagement as a Mediator," Sustainability, MDPI, vol. 15(10), pages 1-13, May.
  22. Yang, Yang & Zhao, Jichang & Li, Yashuai, 2025. "More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  23. Wang, Xueying & Zhang, Yuexian, 2025. "Brand-transformed or celebrity-transformed? The effect of different role-transformed virtual influencers on purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  24. Chenyu Gu & Qiuting Duan, 2024. "Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 11(1), pages 1-17, December.
  25. He, Peng & Shang, Qi & Chen, Zhen-Song & Mardani, Abbas & Skibniewski, Miroslaw J., 2024. "Short video channel strategy for restaurants in the platform service supply chain," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  26. Zhang, Zhipeng & Qiu, Keda & Ye, Yan, 2025. "Influence of audiovisual features of short video advertising on consumer engagement behaviors: Evidence from TikTok," Journal of Business Research, Elsevier, vol. 201(C).
  27. Yanping Zhang & Changyong Liang & Ai Ren & Keqing Li, 2025. "User involvement and continuance intention in the context of lightweight applications: A motivation-opportunity-ability (MOA) perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-20, December.
  28. Xiao, Quan & Huang, Weiling & Qu, Lu & Li, Xia, 2025. "The impact of multimodal information features of short sales videos on consumer engagement behavior: A multi-method approach," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  29. Wenting Wang & Sixue Wu, 2024. "Analyzing User Psychology and Behavior in Short-Form Video Shopping Platforms: An Integrated TAM and ISS Model Approach," SAGE Open, , vol. 14(4), pages 21582440241, October.
  30. Yuexian Zhang & XueYing Wang & Xin Zhao, 2025. "Supervising or assisting? The influence of virtual anchor driven by AI–human collaboration on customer engagement in live streaming e-commerce," Electronic Commerce Research, Springer, vol. 25(4), pages 3047-3070, August.
  31. Wang, Xinmeng & Zhang, Zhe & Jiang, Qingyun, 2024. "The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
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