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Mining the text of online consumer reviews to analyze brand image and brand positioning

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  1. Yi, Jisu & Oh, Yun Kyung & Kim, Jung-Min, 2025. "Unveiling the drivers of satisfaction in mobile trading: Contextual mining of retail investor experience through BERTopic and generative AI," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  2. Fernando, Angeline Gautami & Aw, Eugene Cheng-Xi, 2023. "What do consumers want? A methodological framework to identify determinant product attributes from consumers’ online questions," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  3. Ishani Patharia Chopra & Charles Jebarajakirthy & Tanu Jain & Haroon Iqbal Maseeh, 2024. "Electronic shopping cart abandonment: What do we know and where should we be heading?," Electronic Markets, Springer;IIM University of St. Gallen, vol. 34(1), pages 1-30, December.
  4. Kumar, Anand & Bala, Pradip Kumar & Chakraborty, Shibashish & Behera, Rajat Kumar, 2024. "Exploring antecedents impacting user satisfaction with voice assistant app: A text mining-based analysis on Alexa services," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  5. Kim, Yeonshin & Hur, Won-Moo & Lee, Luri, 2023. "Understanding customer participation in CSR activities: The impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  6. Román, Sergio & Riquelme, Isabel P. & Iacobucci, Dawn, 2024. "Antecedents and consequences of perceived helpfulness of extremely positive and exaggerated reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  7. Emmanuel Bruce & Zhao Shurong & John Amoah & Sulemana Bankuoru Egala & Philip Adu Sarfo & Bernard Ekow Baidoo & Dennis Akomanyi Darko & Luo Ailing & Ynag Yongxing, 2025. "Examining the impact of social media usage on start-ups performance: Mediating role of brand image," PLOS ONE, Public Library of Science, vol. 20(5), pages 1-22, May.
  8. Paola Beccherle & Luciana Lazzeretti & Stefania Oliva, 2024. "Exploring the Interplay of Museum and City Reputation: Insights from the Uffizi Case Study," Working Papers - Business wp2024_02.rdf, Universita' degli Studi di Firenze, Dipartimento di Scienze per l'Economia e l'Impresa.
  9. Park, Saeran & Lee, Sangmin & Lee, Jiyoon & Ma, Minjeong & Kim, Joonghoon & Kim, Younsun & Kang, Pilsung, 2026. "GETUSP: Goal-oriented topic modeling framework for unique selling point discovery," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
  10. Park, Jeongeun & Yang, Donguk & Kim, Ha Young, 2023. "Text mining-based four-step framework for smart speaker product improvement and sales planning," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
  11. Zhong, Qiming & Zhou, Li & Zhang, Jie & Ji, Ting, 2025. "The inverted U-shape of consumer reviews and conversion rates: The moderating role of store longevity and transaction volume on service-selling platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  12. Zhenning Xu & Amarpreet Kohli & Solomon Nkhalamba & Lili Gai, 2025. "Analyzing product attributes and brand sentiment of smartwatches using Twitter/X data from a time series perspective," Journal of Marketing Analytics, Palgrave Macmillan, vol. 13(3), pages 885-901, September.
  13. Fan, Xiaojun & Zhang, Lu & Guo, Xin & Zhao, Wenyu, 2024. "The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  14. Jauhari, Hemang & Kumar, Manish & Pandey, Jayesh, 2024. "Impact of transformational leadership on service delivery behaviours of frontline service employees," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  15. Ariola Harizi & Brunela Trebicka, 2023. "The Integration of Social Media in Integrated Marketing Communication: A Systematic Review and Theorical Framework," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 12, November.
  16. Rabab Ali Abumalloh & Mehrbakhsh Nilashi & Hossein Ahmadi & Sarminah Samad & Muhammed Yousoof Ismail & Syed Salman Mahmood, 2025. "Cause-effect relationships among factors impacting customers’ satisfaction with zero-waste products: a text mining and multi-criteria decision-making approach," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 15(2), pages 282-297, June.
  17. Vidaurreta-Apesteguia, Paula & Alzate, Miriam & Arce-Urriza, Marta & Armendáriz-Iñigo, José Enrique & D’Acunto, David, 2025. "When reviews speak through pictures: Visual content and its influence on helpfulness," Journal of Business Research, Elsevier, vol. 199(C).
  18. Wang, Zheng & Wang, Lun & Ji, Ying & Zuo, Lulu & Qu, Shaojian, 2022. "A novel data-driven weighted sentiment analysis based on information entropy for perceived satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  19. Pangarkar, Aniruddha & Patel, Jayesh & Kumar, Sampath K., 2023. "Drivers of eWOM engagement on social media for luxury consumers: Analysis, implications, and future research directions," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  20. Hellen Dell F & Gabriele H & Dwork Sy, 2024. "Strategic and Growth Orientation to Improve Performance of B2B SMEs in Emerging Markets," Journal Economic Business Innovation, PT. Inovasi Analisis Data, vol. 1(3), pages 301-320.
  21. Barta, Sergio & Gurrea, Raquel & Flavián, Carlos, 2023. "Consequences of consumer regret with online shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
  22. Alzate, Miriam & Vidaurreta-Apesteguia, Paula & Morales-Garzón, Andrea & Gutiérrez-Batista, Karel, 2026. "Forecasting user perceptions of mHealth apps: AI-driven insights from large-scale user-generated content," Technological Forecasting and Social Change, Elsevier, vol. 223(C).
  23. Ayat Zaki Ahmed & Manuel Rodríguez Díaz, 2022. "A Methodology for Machine-Learning Content Analysis to Define the Key Labels in the Titles of Online Customer Reviews with the Rating Evaluation," Sustainability, MDPI, vol. 14(15), pages 1-31, July.
  24. Katsumata, Sotaro & Nishimoto, Akihiro & Kannan, P.K., 2023. "Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  25. Li, Xinwei & Xu, Mao & Zeng, Wenjuan & Tse, Ying Kei & Chan, Hing Kai, 2023. "Exploring customer concerns on service quality under the COVID-19 crisis: A social media analytics study from the retail industry," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  26. Erkan Işığıçok & Sadullah Çelik & Dilek Özdemir Yılmaz, 2023. "Analysis of Skills and Qualifications Required in Data Scientist Job Postings Based on the Pareto Analysis Perspective Using Text Mining," EKOIST Journal of Econometrics and Statistics, Istanbul University, Faculty of Economics, vol. 0(39), pages 10-25, December.
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