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Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands

Citations

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Cited by:

  1. Faheem Gul Gilal & Justin Paul & Asha Thomas & Lia Zarantonello & Rukhsana Gul Gilal, 2023. "Brand passion: a systematic review and future research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 30(6), pages 490-515, November.
  2. Wang, Zi & Yuan, Ruizhi & Luo, Jun & Liu, Martin J., 2022. "Redefining “masstige” luxury consumption in the post-COVID era," Journal of Business Research, Elsevier, vol. 143(C), pages 239-254.
  3. Sardar Mohammadi & Hossein Abdolmaleki & Sholeh Khodadad Kashi & Ainara Bernal-García & Pablo Gálvez-Ruiz, 2021. "To Buy or Not to Buy: How Behavioral Habits Affect the Repurchase Intention of Cobranded Wearable Fitness Technology," Sustainability, MDPI, vol. 13(11), pages 1-16, June.
  4. Sandra Maria Correia Loureiro, 2023. "Overview of the brand journey and opportunities for future studies," Italian Journal of Marketing, Springer, vol. 2023(2), pages 179-206, June.
  5. Fan Zhang & Huan Li & Zewei Xue & Jiaxun He, 2024. "How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction," Journal of Brand Management, Palgrave Macmillan, vol. 31(6), pages 632-648, November.
  6. Shahid, Shadma & Paul, Justin, 2021. "Intrinsic motivation of luxury consumers in an emerging market," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  7. Bhairab Talukdar, 2025. "How psychological determinants influence entrepreneurial success behavior? Evidence from migrant entrepreneurship," Future Business Journal, Springer, vol. 11(1), pages 1-19, December.
  8. Ostovan, Nima & Khalili Nasr, Arash, 2022. "The manifestation of luxury value dimensions in brand engagement in self-concept," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  9. Bhairab Talukdar & Jitu Saikia, 2025. "How sustainability is driven in entrepreneurship? Evidence from apiculture practices," Future Business Journal, Springer, vol. 11(1), pages 1-19, December.
  10. Lv, Zhe & Zhao, Wenjia & Liu, Yu & Wu, Jie & Hou, Mutian, 2024. "Impact of perceived value, positive emotion, product coolness and Mianzi on new energy vehicle purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  11. Bai, Huifeng & Tassiello, Vito & Sun, Yan & Shi, Jin, 2026. "Do second-hand luxury retailers affect luxury brand image? Exploring the mediation of construal level theory between official and unofficial retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 88(C).
  12. Koksal, Daria & Koskie, Melanie Moore & Locander, William B., 2025. "When looks matter: Aesthetic appeal's role in consumers' identity and impulse purchases," Journal of Retailing and Consumer Services, Elsevier, vol. 87(C).
  13. Aw, Eugene Cheng-Xi & Chuah, Stephanie Hui-Wen & Sabri, Mohamad Fazli & Kamal Basha, Norazlyn, 2021. "Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  14. Husain, Rehan & Paul, Justin & Koles, Bernadett, 2022. "The role of brand experience, brand resonance and brand trust in luxury consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
  15. Lo, Fang-Yi & Haq, Muhammad Dliya'ul & Wu, Meng-Hsuan & Liu, Matthew Ting Chi, 2026. "How digital efforts build equity: Moderating role of brand type, familiarity, and consumer green consciousness in the fashion sector," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
  16. Naeem, Muhammad, 2026. "Fashion retailing and consumers in the digital age: E-semiotics and the Co-creation of luxury brand narratives on instagram," Journal of Retailing and Consumer Services, Elsevier, vol. 90(C).
  17. Felicitas Stein & João Guerreiro & Sandra Maria Correia Loureiro & Mariana Berga Rodrigues, 2025. "Leveling up coolness: how VR gamification drives experiential values," Journal of Brand Management, Palgrave Macmillan, vol. 32(5), pages 438-457, September.
  18. Jiménez-Barreto, Jano & Correia Loureiro, Sandra Maria & Rubio, Natalia & Romero, Jaime, 2022. "Service brand coolness in the construction of brand loyalty: A self-presentation theory approach," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  19. Ulun Akturan & Deniz Kuter, 2024. "City brand coolness in the eye of the beholder: an extended conceptualization of city brand coolness and its dimensions," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(3), pages 293-305, September.
  20. Yoo, Jinyoung Jinnie, 2023. "Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  21. Guerreiro, João & Loureiro, Sandra Maria Correia, 2023. "I am attracted to my Cool Smart Assistant! Analyzing Attachment-Aversion in AI-Human Relationships," Journal of Business Research, Elsevier, vol. 161(C).
  22. Michael Boakye Yiadom & Mathew Opoku Agyeman-Duah & Christina Naa Ayertso Laryea, 2025. "Brand Awareness as a Determinant of Students' Choice of a Higher Institution: Evidence from Students in a Ghanaian University," Information Management and Business Review, AMH International, vol. 17(1), pages 371-384.
  23. Wei Gao & Ning Jiang & Qingqing Guo, 2025. "Facial recognition payment is cool: coolness, inspiration, and customer continuance intention to use facial recognition payment," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 11(1), pages 1-22, December.
  24. Rodrigues, Mariana Berga & Loureiro, Sandra Maria Correia & Romero, Maria Inês Relvas, 2024. "Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  25. Sharma, Purva & Srivastava, Ankur & Sharma, Veenu & Singh, Nidhi & Nijjer, Shivinder, 2024. "Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  26. Pedro, Yael & Friedmann, Enav & Loureiro, Sandra Maria Correia, 2024. "High-end fashion as a social phenomenon: Exploring the perceptions of designers and consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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