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Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting

Citations

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Cited by:

  1. Hardeep Chahal & Rigzin Dolkar, 2024. "Why do consumers hate brands, and how do they react to brand hate? Moderating role of big five personality traits," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 51(2), pages 195-212, June.
  2. Sajid, Muhammed & Zakkariya, K.A. & Suki, Norazah Mohd & Islam, Jamid Ul, 2024. "When going green goes wrong: The effects of greenwashing on brand avoidance and negative word-of-mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  3. Pan, Yan-Rong & Tan, Garry Wei-Han & Aw, Eugene Cheng-Xi & Ooi, Keng-Boon, 2025. "When things fall apart: Exploring brand hate in influencer endorsements," Technological Forecasting and Social Change, Elsevier, vol. 220(C).
  4. Japutra, Arnold & Kumar Roy, Sanjit & Pham, Tram-Anh N., 2021. "Relating brand anxiety, brand hatred and obsess: Moderating role of age and brand affection," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  5. Shahidul Islam & Md Rokonuzzaman & Pramod Iyer & Syed Habib Anwar Pasha, 2025. "Examining the effects of ideological incompatibility on negative word-of-mouth for service brands," Journal of Brand Management, Palgrave Macmillan, vol. 32(3), pages 167-183, May.
  6. Amer Rajput & Raja Zohaib Gahfoor, 2020. "Satisfaction and revisit intentions at fast food restaurants," Future Business Journal, Springer, vol. 6(1), pages 1-12, December.
  7. Monahan, Lisa & Espinosa, Jennifer A. & Langenderfer, Jeff & Ortinau, David J., 2023. "Did you hear our brand is hated? The unexpected upside of hate-acknowledging advertising for polarizing brands," Journal of Business Research, Elsevier, vol. 154(C).
  8. Ramazan Kurtoğlu & Tuğba Özbölük & Pınar Hacıhasanoğlu, 2022. "Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM," Journal of Brand Management, Palgrave Macmillan, vol. 29(1), pages 72-84, January.
  9. Prakash Singh & Lokesh Arora & Abdulaziz Choudhry, 2022. "Consumer Behavior in the Service Industry: An Integrative Literature Review and Research Agenda," Sustainability, MDPI, vol. 15(1), pages 1-30, December.
  10. Jorge Costa & António Azevedo, 2023. "Beyond Brand Hate: Are You Willing to Forgive a Negative Experience with Your Smartphone Mobile Communications’ Brand?," Corporate Reputation Review, Palgrave Macmillan, vol. 26(2), pages 83-96, May.
  11. Akrout, Houcine & Mrad, Mona, 2023. "Measuring brand hate in a cross-cultural context: Emic and Etic scale development and validation," Journal of Business Research, Elsevier, vol. 154(C).
  12. Sujata Khandai & Ivan Zupic & Harpuneet Singh Kohli & Sonia Kataria & Renu Yadav & Jones Mathew, 2025. "Greenwashing and its consequences: the role of skepticism, brand embarrassment, and brand hate in shaping purchase intentions," Quality & Quantity: International Journal of Methodology, Springer, vol. 59(4), pages 3723-3749, August.
  13. Zeineb Farhat & Abir Zouari & Romdhane Khemakhem, 2025. "Investigating Brand Hate Towards Smartphone Brands: Tunisian Consumer Perspectives," Corporate Reputation Review, Palgrave Macmillan, vol. 28(4), pages 268-288, November.
  14. Liao, Junyun & Chen, Jiawen & Zhao, Haichuan & Li, Muhua, 2023. "Fanning the flames: Transmitting negative word of mouth of rival brands," Journal of Business Research, Elsevier, vol. 154(C).
  15. Hazem Ali & Min Li & Yunhong Hao, 2021. "Purchasing Behavior of Organic Food among Chinese University Students," Sustainability, MDPI, vol. 13(10), pages 1-17, May.
  16. Marcin ŚWITAŁA & Agnieszka ŁUKASIEWICZ, 2021. "Brand Equity As A Determinant Of Customer Cooperation Growth In The Road Freight Transport Industry," Transport Problems, Silesian University of Technology, Faculty of Transport, vol. 16(3), pages 53-63, September.
  17. Raphael Odoom & John Paul Basewe Kosiba & Priscilla Teika Odoom, 2024. "Brand hate experiences and the role of social media influencers in altering consumer emotions," Journal of Brand Management, Palgrave Macmillan, vol. 31(5), pages 529-542, September.
  18. Hussain, Shahid & Seet, Pi-Shen & Qazi, Asim & Salam, Abdul & Sadeque, Saalem & Shar, Sanaullah, 2025. "Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  19. Cícero Eduardo Walter & Vera Teixeira Vale & Manuel Au-Yong-Oliveira & Cláudia Miranda Veloso & Bruno Barbosa Sousa, 2023. "“The Dark Side of the Brand” and Brand Hate: A Review and Future Research Agenda," Administrative Sciences, MDPI, vol. 13(11), pages 1-19, November.
  20. Maleeha Shahid Sameeni & Faisal Qadeer & Wasim Ahmad & Raffaele Filieri, 2024. "An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter?," Post-Print hal-05111119, HAL.
  21. Petcharat, Thanatchaphan & Jattamart, Aungkana & Leelasantitham, Adisorn, 2023. "A conceptual model to imply a negative innovation assessment framework on consumer behaviors through the electronic business platforms," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  22. repec:bcp:journl:v:9:y:2025:i:10:p:9633-9639 is not listed on IDEAS
  23. Fakhra Malik Mushtaq & Ezlika M. Ghazali & Zalfa Laili Hamzah, 2025. "Brand hate: a systematic literature review and future perspectives," Management Review Quarterly, Springer, vol. 75(2), pages 1077-1110, June.
  24. Sameeni, Maleeha Shahid & Qadeer, Faisal & Ahmad, Wasim & Filieri, Raffaele, 2024. "An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter?," Journal of Business Research, Elsevier, vol. 173(C).
  25. Roy, Sanjit K. & Sharma, Apurv & Bose, Sunny & Singh, Gaganpreet, 2022. "Consumer - brand relationship: A brand hate perspective," Journal of Business Research, Elsevier, vol. 144(C), pages 1293-1304.
  26. Rehan Bhatia & Agam Gupta & M. Vimalkumar & Divya Sharma, 2025. "Factors affecting Consumer Brand Sabotage virality: a study of an Indian brand #boycott," Information Systems and e-Business Management, Springer, vol. 23(1), pages 41-68, March.
  27. Osuna Ramírez, Sergio Andrés & Veloutsou, Cleopatra & Morgan-Thomas, Anna, 2024. "On the antipodes of love and hate: The conception and measurement of brand polarization," Journal of Business Research, Elsevier, vol. 179(C).
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