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Impact of sales Promotion's benefits on perceived value: Does product category moderate the results?

Citations

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Cited by:

  1. Lamei, Pezhman & Mohammadi Darani, Milad & Wiggins, Jennifer & Mahar, Christopher, 2025. "Can mobile promotion automation decrease overall purchases? The role of promotion pattern predictability in customer habit formation," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
  2. Kumari, Rashmi & Tatavarthy, Aruna Divya & Sahay, Arvind, 2022. "Too many cooks spoil the broth? Number of promotional gifts and impact on consumer choice," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
  3. Zhang, Xueting & Wang, Feng & Cao, Xia, 2024. "Choose a mobile application or mobile website? Different effects of mobile channels on direct and indirect sales," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  4. Yang, Defeng & Chen, Xiaoyun & Ma, Baolong & Wei, Haiying, 2022. "When can interaction orientation create more service value? The moderating role of frontline employees' trust in managers and employee deep acting," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  5. Peschel, Anne O., 2021. "Scarcity signaling in sales promotion: An evolutionary perspective of food choice and weight status," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  6. Tsai, Pei-Hsuan & Tang, Jia-Wei & Chen, Chih-Jou, 2022. "Partnerships that go places: How to successfully market products from vendor partners at retail stores from the vendors’ perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  7. Jee, Teck Weng, 2021. "The perception of discount sales promotions – A utilitarian and hedonic perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  8. Chang, Yaping & Wang, Han & Guo, Zhenjiang, 2025. "Artificial intelligence in live streaming: How can virtual streamers bring more sales?," Journal of Retailing and Consumer Services, Elsevier, vol. 84(C).
  9. Cassia, Fabio & Magno, Francesca, 2024. "The value of self-determination theory in marketing studies: Insights from the application of PLS-SEM and NCA to anti-food waste apps," Journal of Business Research, Elsevier, vol. 172(C).
  10. Li, Xi & Dahana, Wirawan Dony & Ye, Qiongwei & Peng, Luluo & Zhou, Jiaying, 2021. "How does shopping duration evolve and influence buying behavior? The role of marketing and shopping environment," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  11. Xiong, Yanyan & Cui, Xue & Yu, Liuming, 2024. "Impact of COVID-19 pandemic on online consumption share: Evidence from China's mobile payment data," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
  12. Kumar, Sushant & Talwar, Shalini & Krishnan, Satish & Kaur, Puneet & Dhir, Amandeep, 2021. "Purchasing natural personal care products in the era of fake news? The moderation effect of brand trust," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  13. Woodong Kim & Boyoung Kim, 2020. "The Critical Factors Affecting the Consumer Reselling of Limited Edition Products: A Case in the Korean Fashion Sector," Sustainability, MDPI, vol. 12(19), pages 1-16, October.
  14. Wee-Kheng Tan & Ping-Hsin Liao, 2021. "What triggers usage of gift-giving apps? A comparison between users and non-users," Service Business, Springer;Pan-Pacific Business Association, vol. 15(3), pages 515-538, September.
  15. Sricharan Chirra & Rakesh Raut, 2025. "Critical Success Factors for Sustainable Supply Chain Flexibility," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 26(3), pages 491-513, September.
  16. Wang, Qian & Chen, Hang, 2022. "Better or Worse? Effects of online promotion habits on customer value: An empirical study," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
  17. Stephanie Schwipper & Severine Peche & Gertrud Schmitz, 2020. "Mobile Location-Based Services’ Value-in-Use in Inner Cities: Do a Customer’s Shopping Patterns, Prior User Experience, and Sales Promotions Matter?," Schmalenbach Business Review, Springer;Schmalenbach-Gesellschaft, vol. 72(4), pages 511-564, October.
  18. Sarkar, Biswajit & Dey, Bikash Koli, 2023. "Is online-to-offline customer care support essential for consumer service?," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  19. Yu, Annie Pei-I & Chuang, Shih-Chieh & Cheng, Yin-Hui & Wu, Yi-Chin, 2020. "The influence of sharing versus self-use on the preference for different types of promotional offers," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
  20. Kim, Woo Bin & Xie, Jiali & Choo, Ho Jung, 2023. "Role of perceived benefits of online shopping festival in vietnam: Differences between millennials and generation Z," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
  21. Chunhui Huo & Xiaorui Wang & Muhammad Waqas Sadiq & Ming Pang, 2023. "Exploring Factors Affecting Consumer’s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model," SAGE Open, , vol. 13(2), pages 21582440231, May.
  22. Lin, Chen & Bowman, Douglas, 2022. "The impact of introducing a customer loyalty program on category sales and profitability," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  23. Park, Yookyung & Yi, Youjae, 2022. "Is a gift on sale “heart-discounted†? Givers’ misprediction on the value of discounted gifts and the influence of service robots," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  24. Guan, Dongxiao & Lei, Yunfei & Liu, Yu & Ma, Qinhai, 2024. "The effect of matching promotion type with purchase type on green consumption," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  25. Zhuang, Yiming & Xu, Xun, 2025. "Flash sale or continuing Sale? Examining the timing flow of E-tailers’ promotion effects," Journal of Retailing and Consumer Services, Elsevier, vol. 86(C).
  26. Ju-Chuan Wu & Pei-Hsuan Tsai & Jia-Wei Tang & Chih-Jou Chen, 2024. "Do Store and Brand Attachments Influence Customer Loyalty? Evidence From Migrant Workers in Taiwan," SAGE Open, , vol. 14(1), pages 21582440241, February.
  27. Zhang, Haowei & Lv, Yang & Zhang, Justin Zuopeng & Hollebeek, Linda D. & Behl, Abhishek & Urbonavicius, Sigitas, 2025. "Exploring purchase intention in metaverse retailing: Insights from an automotive platform," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
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