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Certainty in Language Increases Consumer Engagement on Social Media

Citations

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Cited by:

  1. Ritu Srivastava & Parul Gupta & Harish Kumar & Nikhita Tuli, 2025. "Digital customer engagement: A systematic literature review and research agenda," Australian Journal of Management, Australian School of Business, vol. 50(1), pages 220-245, February.
  2. Xiao, Tingwen & Wei, Haiying & Chen, Siyun, 2024. "Prominent or subtle: The impact of brand prominence on social media advertisement engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  3. Nina Savela & Max Pellert & Rita Latikka & Jenna Bergdahl & David Garcia & Atte Oksanen, 2025. "Affective, cognitive, and contextual cues in Reddit posts on artificial intelligence," Journal of Computational Social Science, Springer, vol. 8(1), pages 1-27, February.
  4. Albert Chukwunonso Diachi & Ayşe Tansu & Oseyenbhin Sunday Osemeahon, 2021. "No One Is Leaving This Time: Social Media Fashion Brand Communities," Sustainability, MDPI, vol. 13(23), pages 1-14, November.
  5. Chang Liu & Mat Redhuan Samsudin & Yuwen Zou & Noorlida Daud, 2026. "Visual elements in food packaging and consumer choice: a moderated mediation analysis of consumer satisfaction in the tea market," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 13(1), pages 1-16, December.
  6. Robyn E. Gulliver & Xiongzhi Wang & Winnifred R. Louis & Kelly S. Fielding & Rebecca M. Colvin, 2025. "Media ownership and coverage patterns of established, disruptive, and unconventional climate advocacy groups," Climatic Change, Springer, vol. 178(2), pages 1-24, February.
  7. Witek-Hajduk Marzanna K. & Zaborek Piotr, 2022. "Social media use in international marketing: Impact on brand and firm performance," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 58(2), pages 121-142, June.
  8. Miriam Tiutiu & Sefora Nemțeanu & Dan-Cristian Dabija & Corina Pelau, 2025. "The impact of online customer service and store features on consumer experience and willingness to revisit their preferred online store," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-13, December.
  9. Andy El-Zayaty & Martin Ganco & Bekhzod Khoshimov, 2025. "Vague Language, Founding Team Human Capital, and Resource Acquisition," Organization Science, INFORMS, vol. 36(6), pages 2108-2128, November.
  10. Kui Yi & Yingqi Wu & Yiying Liu & Xi Li, 2024. "Impact of Multilingual Packaging on Tourism Products of Competence and Warmth: From the Monolingual, Bilingual and Trilingual Perspectives," SAGE Open, , vol. 14(4), pages 21582440241, November.
  11. Avneet Kaur & Sujata Khandai & Jones Mathew, 2023. "Mapping the Field of Social Media Engagement: A Literature Review Using Bibliometric Analysis," FIIB Business Review, , vol. 12(4), pages 368-385, December.
  12. Adam, Zitian & Yang, Zhiyong, 2026. "Breaking the mold: how visual atypicality shapes brand-generated image virality," International Journal of Research in Marketing, Elsevier, vol. 43(2), pages 436-456.
  13. Matilde Rapezzi, 2026. "Brand language on social media: a systematic literature review," Italian Journal of Marketing, Springer, vol. 2026(1), pages 1-37, December.
  14. Hamby, Anne & Kim, Hongmin & Spezzano, Francesca, 2024. "Sensational stories: The role of narrative characteristics in distinguishing real and fake news and predicting their spread," Journal of Business Research, Elsevier, vol. 170(C).
  15. Todd Pezzuti & James M. Leonhardt, 2023. "What’s not to like? Negations in brand messages increase consumer engagement," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 675-694, May.
  16. Jinna Shi & Yuanhong Zhong & Weiwei Deng & Lijun Chen, 2026. "Extending the Warmth-Competence Dichotomy: Matched Linguistic Styles of Human/Virtual Influencers Drive Social Media Sharing via Cognitive-Affective Pathways," SAGE Open, , vol. 16(2), pages 21582440261, June.
  17. Giandomenico Domenico & Annamaria Tuan & Marco Visentin, 2021. "Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic," Italian Journal of Marketing, Springer, vol. 2021(4), pages 351-369, December.
  18. Huang, Guowei & Evanschitzky, Heiner & Tran, Hai-Anh, 2025. "The impact of influence tactics on brand message sharing," Journal of Business Research, Elsevier, vol. 199(C).
  19. Song, Xiaobing & Lu, Yi & Yang, Qiang, 2024. "The negative effect of virtual endorsers on brand authenticity and potential remedies," Journal of Business Research, Elsevier, vol. 185(C).
  20. Jin Huang & Jun Li & Vania Sena, 2023. "Psychological distancing and language intensity in Peer‐to‐Peer lending," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(3), pages 1281-1303, July.
  21. Wang, Shaoda & Ye, Dezhu & Liao, Junyun, 2024. "Politeness matters: The role of polite languages in online peer-to-peer lending," Journal of Business Research, Elsevier, vol. 171(C).
  22. Paweł Bryła & Shuvam Chatterjee & Beata Ciabiada-Bryła, 2022. "The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review," IJERPH, MDPI, vol. 19(24), pages 1-16, December.
  23. Guo, Rui & Wang, Yuchen, 2024. "Finding the best creation strategy: How influencer's photo-editing behavior affects consumer's engagement intention," Journal of Retailing and Consumer Services, Elsevier, vol. 80(C).
  24. Todd Pezzuti, 2025. "Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement," Journal of the Academy of Marketing Science, Springer, vol. 53(4), pages 989-1010, July.
  25. Yang, Qiang & Han, Qianqian & Zhang, Tianze & Lin, Yanqing, 2026. "Process reveal or product display? The impact of product presentation strategy on consumer engagement in short-video marketing," Journal of Retailing and Consumer Services, Elsevier, vol. 92(C).
  26. Gheorghe Zaman & Nicoleta Valentina Florea & Constantin Aurelian Ionescu & Dan Marius Coman & Doina Constanta Mihai & Nicoleta Luminita Gudanescu Nicolau, 2022. "Mathematical Model for Determining Costs of Unsatisfied Customers of HoReCa Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(59), pages 268-268.
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