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Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria

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Cited by:

  1. Pedro Cuesta-Valiño & Pablo Gutiérrez Rodríguez & Estela Núñez-Barriopedro, 2020. "Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response," IJERPH, MDPI, vol. 17(18), pages 1-20, September.
  2. Tsung-Yu Chou, 2020. "Using FQFD and FGRA to Enhance the Advertising Effectiveness of Cross-Regional E-Commerce Platforms," Mathematics, MDPI, vol. 8(4), pages 1-22, April.
  3. Lorente-Páramo, Ángel J. & Chaparro-Peláez, Julián & Hernández-García, Ángel, 2020. "How to improve e-mail click-through rates – A national culture approach," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
  4. Vilasini De Silva & Jun Yan, 2016. "Predictors of Attitudinal Outcomes in Mobile Advertising in Sri Lanka: An Emerging Market," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(3), pages 129-144, June.
  5. Sunday Adewale Olaleye, 2016. "Customer Vs. E-tailer: How Tablet Affects Mobile Commerce," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 224-235, September.
  6. Long Cuu Hoang & Hoan Phuc Ho & Hung Xuan Dao & Binh Gia Nguyen & Giang Vu Chau Le & Ha Nhu Ngoc Nguyen, 2025. "How playable advertisements affect Gen Z’ s intention to download apps in Ho Chi Minh City," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 15(2), pages 51-66.
  7. Rožman Maja & Oreški Dijana & Tominc Polona, 2022. "A Pilot Study of Some Aspects of the Perceived Usability of Mobile Advertising Among Students," Naše gospodarstvo/Our economy, Sciendo, vol. 68(3), pages 50-60, September.
  8. Md. Alamgir Hossain & Nusrat Jahan & Saiful Islam & Sourav Paul Chowdhury, 2018. "The Antecedents of Word-of-Mouth Attitude in Mobile Advertising: An Experimental Study," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 8(6), pages 296-305, June.
  9. Chien-Ta Bruce Ho & Nathatenee Gebsombut, 2019. "Communication Factors Affecting Tourist Adoption of Social Network Sites," Sustainability, MDPI, vol. 11(15), pages 1-13, August.
  10. Martins, José & Costa, Catarina & Oliveira, Tiago & Gonçalves, Ramiro & Branco, Frederico, 2019. "How smartphone advertising influences consumers' purchase intention," Journal of Business Research, Elsevier, vol. 94(C), pages 378-387.
  11. Runan Yang & Katsuhito Fuyuki & Keeni Minakshi, 2022. "How Does Information Influence Consumers’ Purchase Decisions for Environmentally Friendly Farming Produce? Evidence from China and Japan Based on Choice Experiment," Sustainability, MDPI, vol. 14(15), pages 1-17, August.
  12. Guido, Gianluigi & Pichierri, Marco & Nataraajan, Rajan & Pino, Giovanni, 2016. "Animated logos in mobile marketing communications: The roles of logo movement directions and trajectories," Journal of Business Research, Elsevier, vol. 69(12), pages 6048-6057.
  13. Hajian, Ava & Sadeghi, Russell & Prybutok, Victor R. & Koh, Chang E., 2024. "Increasing trust and value of mobile advertising in retailing: A survey design, machine learning approach, and blockchain in the trust path," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  14. Nguyen Ngoc Thi Hong & Rudawska Edyta, 2022. "Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 30(3), pages 112-135, September.
  15. Hossam Deraz, 2019. "Factors Contributing to Consumers’ Assessment of Advertisement Value on Social Networking Sites: A Cross-Cultural Focus Group Study," International Review of Management and Marketing, Econjournals, vol. 9(1), pages 13-25.
  16. Qin, Li & De-Juan-Vigaray, María D., 2021. "Social commerce: Is interpersonal trust formation similar between U.S.A. and Spain?," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  17. Bacile, Todd J. & Ye, Christine & Swilley, Esther, 2014. "From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication," Journal of Interactive Marketing, Elsevier, vol. 28(2), pages 117-133.
  18. Hossam Deraz, 2018. "Users’ Assessment of the Value of Advertisements on Social Networking Sites: A conceptual Study," International Review of Management and Marketing, Econjournals, vol. 8(6), pages 32-40.
  19. Sharma, Anshuman & Dwivedi, Rohita & Mariani, Marcello M. & Islam, Tahir, 2022. "Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
  20. Meents, Selmar & Verhagen, Tibert & Merikivi, Jani & Weltevreden, Jesse, 2020. "Persuasive location-based messaging to increase store visits: An exploratory study of fashion shoppers," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
  21. Grewal, Dhruv & Bart, Yakov & Spann, Martin & Zubcsek, Peter Pal, 2016. "Mobile Advertising: A Framework and Research Agenda," Journal of Interactive Marketing, Elsevier, vol. 34(C), pages 3-14.
  22. repec:rfh:jprjor:v:8:y:2022:i:3:p:70-80 is not listed on IDEAS
  23. Damir Dobrinić, 2020. "Advertising Value and Attitude to Catalogs and Store Flyer Ads Among Croatian Consumers – SEM Approach," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 32(2), pages 129-146.
  24. Maseeh, Haroon Iqbal & Jebarajakirthy, Charles & Pentecost, Robin & Ashaduzzaman, Md. & Arli, Denni & Weaven, Scott, 2021. "A meta-analytic review of mobile advertising research," Journal of Business Research, Elsevier, vol. 136(C), pages 33-51.
  25. Zhitan Feng & Abdullah Al Mamun & Mohammad Masukujjaman & Qing Yang, 2023. "Modeling the significance of advertising values on online impulse buying behavior," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-17, December.
  26. Riffut Jabeen & Kashif Ullah Khan & Fahad Zain & Fouzia Atlas & Farhan Khan, 2024. "Investigating the impact of social media advertising and risk factors on customer online buying behavior: a trust-based perspective," Future Business Journal, Springer, vol. 10(1), pages 1-14, December.
  27. Maroufkhani, Parisa & Asadi, Shahla & Ghobakhloo, Morteza & Jannesari, Milad T. & Ismail, Wan Khairuzaman Wan, 2022. "How do interactive voice assistants build brands' loyalty?," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
  28. Carmen Balan & Mirela-Patricia Zegreanu, 2012. "Insights into the Development of the Market of Mobile Marketing Services in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 786-801, November.
  29. Mustapha Iddrisu & Akolaa Andrews Adugudaa & Albert Martins, 2020. "Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 12(4), pages 1-14, December.
  30. Hui Shan Lom & Ai Chin Thoo & Weng Marc Lim & Kian Yeik Koay, 2024. "Advertising value and privacy concerns in mobile advertising: the case of SMS advertising in banking," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 1135-1153, September.
  31. Lorente-Páramo, Ángel J. & Hernández-García, Ángel & Chaparro-Peláez, Julián, 2020. "Influence of cultural dimensions on promotional e-mail effectiveness," Technological Forecasting and Social Change, Elsevier, vol. 150(C).
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