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Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China

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  1. Hang T. T. Nguyen & Hanh Song Thi Pham & Susan Freeman, 2023. "Dynamic capabilities in tourism businesses: antecedents and outcomes," Review of Managerial Science, Springer, vol. 17(5), pages 1645-1680, July.
  2. Rehman, Anisur & Behera, Rajat Kumar & Islam, Md Saiful & Elahi, Yasir Arafat & Abbasi, Faraz Ahmad & Imtiaz, Asma, 2024. "Drivers of metaverse adoption for enhancing marketing capabilities of retail SMEs," Technology in Society, Elsevier, vol. 79(C).
  3. André de Abreu Saraiva Monteiro Alves & Fernando Manuel Pereira de Oliveira Carvalho, 2022. "How Dynamic Managerial Capabilities, Entrepreneurial Orientation, and Operational Capabilities Impact Microenterprises’ Global Performance," Sustainability, MDPI, vol. 15(1), pages 1-23, December.
  4. Rajan, Bharath & Salunkhe, Uday & Kumar, V., 2023. "Understanding customer engagement in family firms: A conceptual framework," Journal of Business Research, Elsevier, vol. 154(C).
  5. Wu, Chih-Wen & Botella-Carrubi, Dolores & Blanco-González-Tejero, Cristina, 2024. "The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs)," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
  6. Dubey, Vivek K. & Matthes, Joseph M. & Saini, Amit, 2023. "Impact of socioeconomic values collaboration on performance in franchising," Journal of Business Research, Elsevier, vol. 162(C).
  7. Hazem Ali & Min Li & Zhongli Wu & Xunmin Qiu, 2023. "An Examination of the Identification and Exploitation of International Opportunities Among Chinese Traditional SMEs," SAGE Open, , vol. 13(3), pages 21582440231, September.
  8. Caroline Reimann & Fernando Carvalho & Marcelo Duarte, 2021. "The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market," Sustainability, MDPI, vol. 13(2), pages 1-23, January.
  9. Hazem Ali & Min Li & Xunmin Qiu & Qamar Farooq, 2023. "Global Mindset and Adaptive Marketing Capabilities in the Internationalization of Mature Chinese SMEs: International Opportunity Perspective," Sustainability, MDPI, vol. 15(3), pages 1-19, January.
  10. Hoekstra, Janny C. & Leeflang, Peter S.H., 2023. "Thriving through turbulence," European Management Journal, Elsevier, vol. 41(5), pages 730-743.
  11. Jaffar Abbas & Saqlain Raza & Mohammad Nurunnabi & Mohd Sobri Minai & Shaher Bano, 2019. "The Impact of Entrepreneurial Business Networks on Firms’ Performance Through a Mediating Role of Dynamic Capabilities," Sustainability, MDPI, vol. 11(11), pages 1-28, May.
  12. Jian Shen & Zhenquan Sha & Yenchun Jim Wu, 2020. "Enterprise Adaptive Marketing Capabilities and Sustainable Innovation Performance: An Opportunity–Resource Integration Perspective," Sustainability, MDPI, vol. 12(2), pages 1-15, January.
  13. Øystein Moen & Mohammad Falahat & Yan-Yin Lee, 2022. "Are born global firms really a “new breed” of exporters? Empirical evidence from an emerging market," Journal of International Entrepreneurship, Springer, vol. 20(1), pages 157-193, March.
  14. Hiu Kan Wong, Ada & Xinru Wu, Crystal & Whitla, Paul & Stanley Snell, Robin, 2022. "How LMX and marketing capabilities guide and motivate customer-facing employees’ learning," Journal of Business Research, Elsevier, vol. 138(C), pages 161-169.
  15. Cheng Lu & Tongyu Gu & Jie Chen & Zunli Liu, 2021. "Will Internet Market Newness Improve Performance? An Empirical Study on the Internet Market Innovation of Offline Retailers in China," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
  16. Qu, Yan & Mardani, Abbas, 2023. "Market orientation, technological opportunity, and new product innovation performance," Journal of Business Research, Elsevier, vol. 162(C).
  17. Rahman, Muhammad Sabbir & Bag, Surajit & Gupta, Shivam & Sivarajah, Uthayasankar, 2023. "Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance," Journal of Business Research, Elsevier, vol. 156(C).
  18. Bodlaj, Mateja & Čater, Barbara, 2022. "Responsive and proactive market orientation in relation to SMEs’ export venture performance: The mediating role of marketing capabilities," Journal of Business Research, Elsevier, vol. 138(C), pages 256-265.
  19. Dobromir Kirilov Stoyanov, 2022. "Is the whole greater than the sum of its parts? A vending retail study," Post-Print hal-03920404, HAL.
  20. Olabode, Oluwaseun E. & Boso, Nathaniel & Hultman, Magnus & Leonidou, Constantinos N., 2022. "Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity," Journal of Business Research, Elsevier, vol. 139(C), pages 1218-1230.
  21. Ludovica Moi & Francesca Cabiddu, 2021. "Leading digital transformation through an Agile Marketing Capability: the case of Spotahome," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 1145-1177, December.
  22. Dahlquist, Steven H., 2021. "How green product demands influence industrial buyer/seller relationships, knowledge, and marketing dynamic capabilities," Journal of Business Research, Elsevier, vol. 136(C), pages 402-413.
  23. Baojun Yu & Hangjun Xu & Feng Dong, 2019. "Vertical vs. Horizontal: How Strategic Alliance Type Influence Firm Performance?," Sustainability, MDPI, vol. 11(23), pages 1-14, November.
  24. Prior, Daniel D. & Keränen, Joona, 2020. "Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence," Australasian marketing journal, Elsevier, vol. 28(2), pages 83-89.
  25. Lu Lin Zhou & James Onuche Ayegba & Emmanuel Onu Ayegba & Peace Maina Ayegba & Zhang Xin Jie, 2021. "Impact of dynamic capacities on the performance of food and beverage enterprises in Lagos, Nigeria," Journal of Innovation and Entrepreneurship, Springer, vol. 10(1), pages 1-24, December.
  26. Sabin Foltean & Bogdana Glovatchi, 2021. "Business Model Innovation for IoT Solutions: An Exploratory Study of Strategic Factors and Expected Outcomes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(57), pages 392-392.
  27. Christian Homburg & Dominik M. Wielgos, 2022. "The value relevance of digital marketing capabilities to firm performance," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 666-688, July.
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