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Developing and applying a place brand identity model: The case of Slovenia

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  1. Ewa Glińska & Wawrzyniec Rudolf, 2019. "City Brand Personality Projected by Municipalities from Central and Eastern Europe Countries—A Comparison of Facebook Usage," Sustainability, MDPI, vol. 11(19), pages 1-22, October.
  2. Daniel Martínez Cevallos & Mario Alguacil & Ferran Calabuig Moreno, 2020. "Influence of Brand Image of a Sports Event on the Recommendation of Its Participants," Sustainability, MDPI, vol. 12(12), pages 1-13, June.
  3. Jordi de San Eugenio & Xavier Ginesta & Marc Compte-Pujol & Joan Frigola-Reig, 2019. "Building a Place Brand on Local Assets: The Case of The Pla de l’Estany District and Its Rebranding," Sustainability, MDPI, vol. 11(11), pages 1-14, June.
  4. Niels Wäckerlin & Thomas Hoppe & Martijn Warnier & W. Martin Jong, 2020. "Comparing city image and brand identity in polycentric regions using network analysis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(1), pages 80-96, March.
  5. Suter, Mariana Bassi & Munjal, Surender & Borini, Felipe Mendes & Floriani, Dinora, 2021. "Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective," Journal of Business Research, Elsevier, vol. 134(C), pages 415-427.
  6. Cinzia Genovino, 2018. "Patrimonio culturale e Identit? dei luoghi: un Binomio vincente per la Competitivit? territoriale," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2018(2), pages 5-20.
  7. Yauheniya Barkun & Ewa Glińska & Katarzyna Dębkowska, 2021. "Differentiation of regional attractiveness for gaining talents in the context of place branding theory," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(1), pages 78-92, March.
  8. Eko Nursanty & Arturo G. Cauba & Angger Pandu Waskito, 2024. "Vernacular branding: sustaining city identity through vernacular architecture of indigenous villages," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(4), pages 482-503, December.
  9. Black, Iain & Veloutsou, Cleopatra, 2017. "Working consumers: Co-creation of brand identity, consumer identity and brand community identity," Journal of Business Research, Elsevier, vol. 70(C), pages 416-429.
  10. Jana Hojnik & Mitja Ruzzier & Maja Konečnik Ruzzier, 2019. "Transition towards Sustainability: Adoption of Eco-Products among Consumers," Sustainability, MDPI, vol. 11(16), pages 1-29, August.
  11. Fabiana Mariutti & Ralph Tench, 2016. "How does Brazil measure up? Comparing rankings through the lenses of nation brand indexes," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 12(1), pages 17-31, February.
  12. Foroudi, Pantea & Cuomo, Maria Teresa & Foroudi, Mohammad M. & Katsikeas, Constantine S. & Gupta, Suraksha, 2020. "Linking identity and heritage with image and a reputation for competition," Journal of Business Research, Elsevier, vol. 113(C), pages 317-325.
  13. Navin Kumar & Rajeev Kumar Panda, 2019. "Place branding and place marketing: a contemporary analysis of the literature and usage of terminology," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(2), pages 255-292, December.
  14. Celso Lopes & João Leitão & Juan Rengifo-Gallego, 2018. "Place branding: revealing the neglected role of agro food products," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(4), pages 497-530, December.
  15. Jana Hojnik & Mitja Ruzzier & Tatiana S. Manolova, 2020. "Sustainable development: Predictors of green consumerism in Slovenia," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1695-1708, July.
  16. Martin Vodopivec & Maja Konečnik Ruzzier, 2022. "Opportunities in Identifying and Marketing Windsport Tourism Destinations: High-Resolution Wind Analysis," Sustainability, MDPI, vol. 14(24), pages 1-23, December.
  17. Bose, Sunny & Roy, Sanjit Kumar & Alwi, Sharifah Faridah Syed & Nguyen, Bang, 2020. "Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal," Journal of Business Research, Elsevier, vol. 116(C), pages 734-744.
  18. Alok Acharya & Zillur Rahman, 2016. "Place branding research: a thematic review and future research agenda," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(3), pages 289-317, October.
  19. Florida Clements, 2025. "A stakeholder’s perspective on some of the factors influencing the relationship between UNESCO Biosphere status and the Isle of Man’s place brand," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 21(1), pages 44-56, March.
  20. Ezzohra BELKADI, 2019. "The Adoption of Residents of The City Brand: A Case Study of Casablanca City," Expert Journal of Marketing, Sprint Investify, vol. 7(2), pages 112-119.
  21. Fabiana Mariutti & Ralph Tench, 2015. "Are we talking the Same Language? Challenging Complexity in Country Brand Models," Athens Journal of Business & Economics, Athens Institute for Education and Research (ATINER), vol. 1(1), pages 49-62, January.
  22. Eunhye Grace Kim & Deepak Chhabra & Dallen J. Timothy, 2022. "Towards a Creative MICE Tourism Destination Branding Model: Integrating Heritage Tourism in New Orleans, USA," Sustainability, MDPI, vol. 14(24), pages 1-20, December.
  23. Chad Milewicz & Kai-Michael Griese & Aliosha Alexandrov, 2017. "An international examination of private sector perspectives on city brand architectures," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(3), pages 205-222, August.
  24. Lin, YiHsin & Ryan, Chris, 2016. "From mission statement to airline branding," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 150-160.
  25. Mohammad Reza Yazdan Panah Shahabadi & Hassan Sajadzadeh & Mojtaba Rafieian, 2020. "Explaining the theoretical model of place branding: an asset-based approach to regeneration of the historic district of Tehran," Journal of Brand Management, Palgrave Macmillan, vol. 27(4), pages 377-392, July.
  26. Aarstad, Jarle & Ness, Håvard & Haugland, Sven A., 2015. "Network position and tourism firms' co-branding practice," Journal of Business Research, Elsevier, vol. 68(8), pages 1667-1677.
  27. Pike, Steven & Page, Stephen J., 2014. "Destination Marketing Organizations and destination marketing: A narrative analysis of the literature," Tourism Management, Elsevier, vol. 41(C), pages 202-227.
  28. Nusa Petek & Maja Konecnik Ruzzier, 2013. "Brand Identity Development and the Role of Marketing Communications: Brand Experts’ View," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 11(1 (Spring), pages 61-78.
  29. Marc Compte-Pujol & Jordi San Eugenio-Vela & Joan Frigola-Reig, 2018. "Key elements in defining Barcelona’s place values: the contribution of residents’ perceptions from an internal place branding perspective," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 14(4), pages 245-259, November.
  30. Furong Wan & Jianxin Li, 2024. "Navigating the Digital Age: City Branding in the Era of Social Media and Digital Transformation," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(4), pages 16666-16699, December.
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