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Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework

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Cited by:

  1. Verônica Maurer Tabim & Néstor Fabián Ayala & Alejandro G. Frank, 2024. "Implementing Vertical Integration in the Industry 4.0 Journey: Which Factors Influence the Process of Information Systems Adoption?," Information Systems Frontiers, Springer, vol. 26(5), pages 1615-1632, October.
  2. Thamir Hamad Alaskar & Amin K. Alsadi, 2023. "Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic," Future Business Journal, Springer, vol. 9(1), pages 1-13, December.
  3. Avikar Ramsundra & Roger Mason & Thomas Dobbelstein, 2025. "Influence of demographics on drivers of, and preference for, digital personal banking in South Africa," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 14(2), pages 173-204, March.
  4. María Dolores Redondo-Rodríguez & Diana C. Pérez-Bustamante Yábar & Eloísa Díaz-Garrido, 2026. "What factors drive technology adoption in entrepreneurship? a qualitative analysis," International Entrepreneurship and Management Journal, Springer, vol. 22(2), pages 1-56, June.
  5. Isaac Kofi Mensah & Muhammad Khalil Khan & Cornelius B. Pratt, 2025. "The Moderating Influence of Government Support as the Major Environmental Context on SMEs’ Adoption of Social Media Systems—from the Technology-Organization-Environment Perspective," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 16(3), pages 12567-12594, September.
  6. Cudjoe, Dan & Zhu, Bangzhu & Wang, Hong, 2024. "The role of incentive policies and personal innovativeness in consumers' carbon footprint tracking apps adoption in China," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
  7. Lu, Chih-Cheng & Wu, Ing-Long & Hsiao, Wei-Hung, 2019. "Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives," International Journal of Information Management, Elsevier, vol. 47(C), pages 101-111.
  8. Brijesh Sivathanu & Rajasshrie Pillai, 2026. "Generative AI: fuelling e-commerce revenue growth," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 25(1), pages 93-108, February.
  9. Srivastava, Deepak Kumar & Kumar, Vikas & Ekren, Banu Yetkin & Upadhyay, Arvind & Tyagi, Mrinal & Kumari, Archana, 2022. "Adopting Industry 4.0 by leveraging organisational factors," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
  10. Marcia Mkansi, 2022. "E-business adoption costs and strategies for retail micro businesses," Electronic Commerce Research, Springer, vol. 22(4), pages 1153-1193, December.
  11. Kotiranta, Annu & Puumalainen, Kaisu & Sjögren, Helena & Dana, Léo-Paul, 2024. "Digitalization as a growth driver for social enterprises," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
  12. Marcia Mkansi & Aaron Luntala Nsakanda, 2025. "Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective," Electronic Commerce Research, Springer, vol. 25(1), pages 419-464, February.
  13. Karaca, Yeliz & Moonis, Majaz & Zhang, Yu-Dong & Gezgez, Caner, 2019. "Mobile cloud computing based stroke healthcare system," International Journal of Information Management, Elsevier, vol. 45(C), pages 250-261.
  14. Yogesh K. Dwivedi & Elvira Ismagilova & Nripendra P. Rana & Ramakrishnan Raman, 2023. "Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review," Information Systems Frontiers, Springer, vol. 25(3), pages 971-993, June.
  15. Omar A. Alghamdi, 2024. "Exploring the Link Between Social Media Adoption and Saudi Arabia SME’s Sustainable Performance: The Moderating Role of COVID-19," SAGE Open, , vol. 14(4), pages 21582440241, October.
  16. Sunday C. Eze & Vera C. Chinedu-Eze & Hart O. Awa & Sandra I. Diarah, 2023. "RETRACTED: Critical Issues Facing SMEs’ Actors in the Adoption of Emerging Digital Marketing Technology (EDMT)," SAGE Open, , vol. 13(4), pages 21582440231, December.
  17. Adewale Hassan, 2024. "Examining the drivers of artificial intelligence adoption in Nigeria’s supply chain management landscape," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 6(2), pages 122-137, April.
  18. Ghazanfar Ali Abbasi & Noor Fareen Abdul Rahim & Hongyan Wu & Mohammad Iranmanesh & Benjamin Ng Chee Keong, 2022. "Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator," SAGE Open, , vol. 12(1), pages 21582440211, January.
  19. More Matlakala, 2025. "Exploring perceived cost, benefit, and compatibility as technological contextual determinants of mobile commerce adoption in SMEs: A TOE model perspective," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 14(8), pages 58-70, December.
  20. Trung-Hieu Nguyen, 2024. "Investigating Driving Factors of Digital Transformation in the Vietnam Shipping Companies: Applied for TOE Framework," SAGE Open, , vol. 14(4), pages 21582440241, December.
  21. Syed Shah Alam & Mohammad Masukujjaman & Saif Ahmed & Husam Ahmad Kokash & Amira Khattak, 2024. "Towards a Circular Economy: Cleaner Production Technology Adoption Among Small and Medium Enterprises in an Emerging Economy," Circular Economy and Sustainability, Springer, vol. 4(2), pages 1357-1386, June.
  22. Wei Yang & Le Wang & Xian Zhang, 2025. "Online or not online: the impact of business owner’s risk preference on the adoption of e-business," Electronic Commerce Research, Springer, vol. 25(3), pages 1375-1394, June.
  23. George Thomas & Norah Ali Albishri & Jamid Ul Islam & Muhammad Tanveer, 2025. "Exploring the Determinants of Artificial Intelligence Adoption Intention in the SMEs of United Arab Emirates," SAGE Open, , vol. 15(4), pages 21582440251, November.
  24. Sikandar Ali Qalati & Dragana Ostic & Mohammad Ali Bait Ali Sulaiman & Aamir Ali Gopang & Asadullah Khan, 2022. "Social Media and SMEs’ Performance in Developing Countries: Effects of Technological-Organizational-Environmental Factors on the Adoption of Social Media," SAGE Open, , vol. 12(2), pages 21582440221, May.
  25. Zhang, Longpeng & Zhang, Xingye, 2025. "Impact of digital government construction on the intelligent transformation of enterprises: Evidence from China," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
  26. Ha Hoang, 2024. "Navigating the Digital Landscape: An Exploration of the Relationship Between Technology-Organization-Environment Factors and Digital Transformation Adoption in SMEs," SAGE Open, , vol. 14(4), pages 21582440241, November.
  27. Tahereh Hasani & Norman O’Reilly & Ali Dehghantanha & Davar Rezania & Nadège Levallet, 2023. "Evaluating the adoption of cybersecurity and its influence on organizational performance," SN Business & Economics, Springer, vol. 3(5), pages 1-38, May.
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