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To be or not to be in social media: How brand loyalty is affected by social media?

Citations

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Cited by:

  1. Kuo, Ying-Feng & Feng, Lien-Hui, 2013. "Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities," International Journal of Information Management, Elsevier, vol. 33(6), pages 948-962.
  2. Zhimin Zhou & Yucheng Wang & Yaqin Zheng & Shixiong Liu, 2023. "Effects of brand community social responsibility: roles of collective self-esteem and altruism," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 347-366, July.
  3. Maryam Zidehsaraei & Reza Esmaeilpour & Mohsen Akbari, 2024. "The effects of similarity of values, religious values, and empathy on bank commitment to CSR and customers’ internal and behavioral responses: evidence from Guilan Province in Iran," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(1), pages 154-170, March.
  4. Luo, Nuan & Zhang, Mingli & Hu, Mu & Wang, Yu, 2016. "How community interactions contribute to harmonious community relationships and customers’ identification in online brand community," International Journal of Information Management, Elsevier, vol. 36(5), pages 673-685.
  5. Premendra Sahu & Shailja Bakshi & Menka Sharma & Nikita Dholkia & Sindura Bhargav & Suresh Kumar Pattanayak & Suchitra Rathi, 2024. "The Role of Online Reviews and Trust in the Adoption of E-Commerce for Online Vestment Transactions," International Review of Management and Marketing, Econjournals, vol. 14(5), pages 10-17, September.
  6. Tunmin Catherine Jai & Xiao Tong & Hsiangting Shatina Chen, 2022. "Building brand loyalty on social media: theories, measurements, antecedents, and consequences," Journal of Brand Management, Palgrave Macmillan, vol. 29(1), pages 35-57, January.
  7. Du, Yao & Linh, Tran Thi Thuy & Lu, Chien-Lin & Nguyen, Hong Thoa, 2024. "Reaching the public with Twitter: The reputation value of CEOs," International Review of Economics & Finance, Elsevier, vol. 94(C).
  8. Ghezzi, Antonio & Gastaldi, Luca & Lettieri, Emanuele & Martini, Antonella & Corso, Mariano, 2016. "A role for startups in unleashing the disruptive power of social media," International Journal of Information Management, Elsevier, vol. 36(6), pages 1152-1159.
  9. Ree Chan Ho & Muslim Amin, 2023. "Exploring the role of commitment in potential absorptive capacity and its impact on new financial product knowledge: a social media banking perspective," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(3), pages 585-598, September.
  10. Chandan A. Chavadi & Monika Sirothiya & Sindhu R. Menon & Vishwanatha M R, 2023. "Modelling the Effects of Social Media–based Brand Communities on Brand Trust, Brand Equity and Consumer Response," Vikalpa: The Journal for Decision Makers, , vol. 48(2), pages 114-141, June.
  11. Bai, Yan & Yao, Zhong & Dou, Yi-Fan, 2015. "Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com," International Journal of Information Management, Elsevier, vol. 35(5), pages 538-550.
  12. Aladwani, Adel M., 2015. "Facilitators, characteristics, and impacts of Twitter use: Theoretical analysis and empirical illustration," International Journal of Information Management, Elsevier, vol. 35(1), pages 15-25.
  13. Kader Arslan & Matthias Trier, 2025. "Similar Affordances but Different Use Practices? Contrasting Social Media Platforms from a Socio-Cultural Context Perspective," Working Papers Dissertations 157, Paderborn University, Faculty of Business Administration and Economics.
  14. Subhajit Bhattacharya, 2023. "Hows and Whys That Lead to Online Brand Engagement," International Journal of Asian Business and Information Management (IJABIM), IGI Global Scientific Publishing, vol. 14(1), pages 1-21, January.
  15. Mohd Azhar & Rehan Husain & Sheeba Hamid & Mohd Nayyer Rahman, 2023. "Effect of social media marketing on online travel purchase behavior post-COVID-19: mediating role of brand trust and brand loyalty," Future Business Journal, Springer, vol. 9(1), pages 1-13, December.
  16. Heba Shaheen, 2025. "Social media marketing research: a bibliometric analysis from Scopus," Future Business Journal, Springer, vol. 11(1), pages 1-26, December.
  17. Rodríguez-Priego, Nuria & Porcu, Lucia & Prados Peña, María Belén & Crespo Almendros, Esmeralda, 2023. "Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  18. Vincenzo Basile & Amélia Brandão & Mariana Ferreira, 2024. "Does user-generated content influence value co-creation in the context of luxury fashion brand communities? Matching inclusivity and exclusivity," Italian Journal of Marketing, Springer, vol. 2024(4), pages 419-444, December.
  19. Ahmet Ayaz, 2026. "The 500 Most-Cited Articles in Management Information Systems: A Bibliometric and Thematic Approach," Information Systems Frontiers, Springer, vol. 28(1), pages 317-340, February.
  20. Xu, Jia & Wei, Jiuchang & Zhao, Dingtao, 2016. "Influence of social media on operational efficiency of national scenic spots in china based on three-stage DEA model," International Journal of Information Management, Elsevier, vol. 36(3), pages 374-388.
  21. Osei-Frimpong, Kofi & McLean, Graeme & Islam, Nazrul & Appiah Otoo, Brigid, 2022. "What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement," Journal of Business Research, Elsevier, vol. 146(C), pages 288-307.
  22. Ngai, Eric W.T. & Tao, Spencer S.C. & Moon, Karen K.L., 2015. "Social media research: Theories, constructs, and conceptual frameworks," International Journal of Information Management, Elsevier, vol. 35(1), pages 33-44.
  23. Kamboj, Shampy & Sarmah, Bijoylaxmi & Gupta, Shivam & Dwivedi, Yogesh, 2018. "Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response," International Journal of Information Management, Elsevier, vol. 39(C), pages 169-185.
  24. Alalwan, Ali Abdallah, 2018. "Investigating the impact of social media advertising features on customer purchase intention," International Journal of Information Management, Elsevier, vol. 42(C), pages 65-77.
  25. Maria Petrova & Ananya Sen & Pinar Yildirim, 2021. "Social Media and Political Contributions: The Impact of New Technology on Political Competition," Management Science, INFORMS, vol. 67(5), pages 2997-3021, May.
  26. Chung, Alexander Q.H. & Andreev, Pavel & Benyoucef, Morad & Duane, Aidan & O’Reilly, Philip, 2017. "Managing an organisation’s social media presence: An empirical stages of growth model," International Journal of Information Management, Elsevier, vol. 37(1), pages 1405-1417.
  27. Braojos-Gomez, Jessica & Benitez-Amado, Jose & Javier Llorens-Montes, F., 2015. "How do small firms learn to develop a social media competence?," International Journal of Information Management, Elsevier, vol. 35(4), pages 443-458.
  28. Liu, Linlin & Lee, Matthew K.O. & Liu, Renjing & Chen, Jiawen, 2018. "Trust transfer in social media brand communities: The role of consumer engagement," International Journal of Information Management, Elsevier, vol. 41(C), pages 1-13.
  29. Xiumin Chu & Yezheng Liu & Xiayu Chen & Zhengping Ding & Shouzheng Tao, 2022. "What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige," Electronic Commerce Research, Springer, vol. 22(2), pages 451-483, June.
  30. Wong, Amy, 2023. "How social capital builds online brand advocacy in luxury social media brand communities," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  31. Fang, Jiaming & Shao, Yunfei & Wen, Chao, 2016. "Transactional quality, relational quality, and consumer e-loyalty: Evidence from SEM and fsQCA," International Journal of Information Management, Elsevier, vol. 36(6), pages 1205-1217.
  32. Abdulla H. Fetais & Raed S. Algharabat & Abdullah Aljafari & Nripendra P. Rana, 2023. "Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands," Information Systems Frontiers, Springer, vol. 25(2), pages 795-817, April.
  33. Habibi, Mohammad Reza & Laroche, Michel & Richard, Marie-Odile, 2014. "Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities," International Journal of Information Management, Elsevier, vol. 34(2), pages 123-132.
  34. Ching-Hsing Wang & Chia-hung Tsai, 2023. "Social Media as Mobilizer and Demobilizer: Evidence From Taiwan," SAGE Open, , vol. 13(1), pages 21582440231, February.
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