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How the brain integrates costs and benefits during decision making

Author

Listed:
  • Basten, Ulrike
  • Biele, Guido
  • Heekeren, Hauke R.
  • Fiebach, Christian J.

Abstract

When we make decisions, the benefits of an option often need to be weighed against accompanying costs. Little is known, however, about the neural systems underlying such cost–benefit computations. Using functional magnetic resonance imaging and choice modeling, we show that decision making based on cost–benefit comparison can be explained as a stochastic accumulation of cost–benefit difference. Model-driven functional MRI shows that ventromedial and left dorsolateral prefrontal cortex compare costs and benefits by computing the difference between neural signatures of anticipated benefits and costs from the ventral striatum and amygdala, respectively. Moreover, changes in blood oxygen level dependent (BOLD) signal in the bilateral middle intraparietal sulcus reflect the accumulation of the difference signal from ventromedial prefrontal cortex. In sum, we show that a neurophysiological mechanism previously established for perceptual decision making, that is, the difference-based accumulation of evidence, is fundamental also in value-based decisions. The brain, thus, weighs costs against benefits by combining neural benefit and cost signals into a single, difference-based neural representation of net value, which is accumulated over time until the individual decides to accept or reject an option.

Suggested Citation

  • Basten, Ulrike & Biele, Guido & Heekeren, Hauke R. & Fiebach, Christian J., 2010. "How the brain integrates costs and benefits during decision making," SFB 649 Discussion Papers 2010-063, Humboldt University Berlin, Collaborative Research Center 649: Economic Risk.
  • Handle: RePEc:zbw:sfb649:sfb649dp2010-063
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    Cited by:

    1. Mehr, Katie S. & Silverman, Jackie & Sharif, Marissa A. & Barasch, Alixandra & Milkman, Katherine L., 2025. "The motivating power of streaks: Increasing persistence is as easy as 1, 2, 3," Organizational Behavior and Human Decision Processes, Elsevier, vol. 187(C).
    2. Alice Newton-Fenner & Danielle Hewitt & Jessica Henderson & Hannah Roberts & Tyler Mari & Yiquan Gu & Olga Gorelkina & Timo Giesbrecht & Nicolas Fallon & Carl Roberts & Andrej Stancak, 2023. "Economic value in the Brain: A meta-analysis of willingness-to-pay using the Becker-DeGroot-Marschak auction," PLOS ONE, Public Library of Science, vol. 18(7), pages 1-21, July.
    3. Caroline I Jahn & Jan Grohn & Steven Cuell & Andrew Emberton & Sebastien Bouret & Mark E Walton & Nils Kolling & Jérôme Sallet, 2023. "Neural responses in macaque prefrontal cortex are linked to strategic exploration," PLOS Biology, Public Library of Science, vol. 21(1), pages 1-29, January.

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    JEL classification:

    • C00 - Mathematical and Quantitative Methods - - General - - - General

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