Managing Change and the Success of Niche Products
This paper presents a model of a firm preparing to launch a product into a market where consumer preferences change over time and cannot be directly observed. Market research is used in order to determine what type of product to produce. The employees making decisions based on the market research data are of bounded rationality, hence organizational structure plays a key role in the analysis of decision making. The implications for profits of the interactions of organizational structure and the stochastic environment are analyzed. Particular attention is paid to the choice of organizational size and profitability for niche appeal products and mass appeal products.
To our knowledge, this item is not available for
download. To find whether it is available, there are three
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
|Date of creation:||Aug 1996|
|Date of revision:|
|Contact details of provider:|| Postal: 1399 Hyde Park Road, Santa Fe, New Mexico 87501|
Web page: http://www.santafe.edu/sfi/publications/working-papers.html
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:wop:safiwp:96-08-066. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Thomas Krichel)
If references are entirely missing, you can add them using this form.