Dynamic perceptual mapping
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KeywordsAnimation; brand-attribute maps; correspondence analysis; multidimensional scaling; perceptual map; visualization;
- C19 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Other
- C88 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Other Computer Software
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2009-05-02 (All new papers)
- NEP-DCM-2009-05-02 (Discrete Choice Models)
- NEP-MKT-2009-05-02 (Marketing)
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