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Les stratégies de développement des grandes firmes de l'industrie mondiale du vin sur la longue période (1980-2005)

Author

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  • Coelho, A.
  • Rastoin, J.L.

Abstract

The purpose of this work is to draw a panorama of the evolution of the restructuring strategies of the transnational firms in the world wine industry across the period 1980-2005. The main forms of development of these firms - mergers, acquisitions, and joint ventures - are identified based on an ad-hoc database (W2D-World Wine Data). The strategies of the firms are explained based on three key elements: production facilities (vineyard and winery), corporate brands portfolio, and distribution networks. This assessment anticipates an intensification of the globalisation and competition in the future world wine market. ...French Abstract : L'objectif de ce travail est de présenter un panorama de l'évolution des stratégies de restructuration des grandes firmes de l'industrie mondiale du vin au cours de la période 1980-2005. Les principaux modes de développement des firmes - fusions, acquisitions et joint-ventures -, sont repérés à partir de la constitution d'une banque de données ad-hoc (W2D-World Wine Data). Les stratégies des majors de l'industrie apparaissent basées sur 3 éléments : l'outil de production (vignoble et cave), le portefeuille de marques, les réseaux de distribution. Ce repérage permet de pronostiquer une intensification de la globalisation et de la concurrence sur le marché mondial du vin dans les années à venir.

Suggested Citation

  • Coelho, A. & Rastoin, J.L., 2006. "Les stratégies de développement des grandes firmes de l'industrie mondiale du vin sur la longue période (1980-2005)," Working Papers MOISA 200607, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.
  • Handle: RePEc:umr:wpaper:200607
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    File URL: http://www1.montpellier.inra.fr/bartoli/moisa/bartoli/download/moisa2006_pdf/WP_7-2006.pdf
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    References listed on IDEAS

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    1. Alfredo Manuel Jésus Oliveira Coelho & Jean-louis Rastoin, 2001. "Globalisation du marché du vin et stratégies d'entreprise," Économie rurale, Programme National Persée, vol. 264(1), pages 16-34.
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    Cited by:

    1. Saïsset, L.A., 2017. "From Val d’Orbieu to InVivo Wine: the emergence of new ways of strategic partnership and governance in French wine industry," Working Papers MOISA 201703, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.

    More about this item

    Keywords

    TRANSNATIONAL FIRMS; WINE CLUSTER; STRATEGY; CORPORATE RESTRUCTURING; MARKET;

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M40 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - General

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