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Globalisation du marché du vin et stratégies d'entreprise


  • Alfredo Manuel Jésus Oliveira Coelho
  • Jean-louis Rastoin


[eng] Wine market globalization and enterprises' strategies - The purpose of this research is to describe and explain the wine market globalization phenomena. By analyzing the structural trends of market behavior - production, consumption and exchanges - and the main characteristics represented by the emergence of new producing countries, the authors point out the levels of concentration of the industry in some countries and the impact on the strategic orientation of the enterprises. Based on the concept of «asset specificity», several strategic groups and the strategic map of the industry are proposed. The need to proceed to a hierarchy of supply side assets led to identify the main expected scenarios [fre] Ce travail vise à décrire et à expliquer le phénomène de globalisation du secteur du vin au niveau mondial. En partant de l'évolution structurelle des marchés - production, consommation et échanges - et des enjeux représentés par l'émergence des nouveaux pays producteurs, les auteurs montrent la tendance à la concentration des entreprises et analysent leurs comportements stratégiques. En mobilisant la notion d'actif spécifique, plusieurs groupes stratégiques, constituant la carte mondiale du secteur, sont identifiés. A partir des enjeux représentés par la hiérarchisation des actifs de l'offre, différents scénarios d'évolution possibles sont identifiés.

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  • Alfredo Manuel Jésus Oliveira Coelho & Jean-louis Rastoin, 2001. "Globalisation du marché du vin et stratégies d'entreprise," Économie rurale, Programme National Persée, vol. 264(1), pages 16-34.
  • Handle: RePEc:prs:recoru:ecoru_0013-0559_2001_num_264_1_5254 Note: DOI:10.3406/ecoru.2001.5254

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    References listed on IDEAS

    1. Adesina, Akinwumi A. & Djato, Kouakou K., 1997. "Relative efficiency of women as farm managers: Profit function analysis in Cote d'Ivoire," Agricultural Economics, Blackwell, vol. 16(1), pages 47-53, March.
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    4. Adesina, Akinwumi A. & Djato, Kouakou K., 1997. "Relative efficiency of women as farm managers: Profit function analysis in Cote d'Ivoire," Agricultural Economics of Agricultural Economists, International Association of Agricultural Economists, vol. 16(1), March.
    5. Timothy G. Taylor & H. Evan Drummond & Aloisio T. Gomes, 1986. "Agricultural Credit Programs and Production Efficiency: An Analysis of Traditional Farming in Southeastern Minas Gerais, Brazil," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 68(1), pages 110-119.
    6. Adams, Dale W. & Graham, Douglas H., 1981. "A critique of traditional agricultural credit projects and policies," Journal of Development Economics, Elsevier, vol. 8(3), pages 347-366, June.
    7. P. Duraisamy, 1990. "Technical and Allocative Efficiency of Education in Agricultural Production: A Profit Function Approach," Indian Economic Review, Department of Economics, Delhi School of Economics, vol. 25(1), pages 17-32, January.
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    Cited by:

    1. Coelho, A. & Rastoin, J.L., 2006. "Les stratégies de développement des grandes firmes de l'industrie mondiale du vin sur la longue période (1980-2005)," Working Papers MOISA 200607, UMR MOISA : Marchés, Organisations, Institutions et Stratégies d'Acteurs : CIHEAM-IAMM, CIRAD, INRA, Montpellier SupAgro - Montpellier, France.

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