How job attractiveness is shaped by employer-provided childcare arrangements

In tight labour markets, where employers compete not only on wages but also on amenities such as job family friendliness, employer-provided childcare arrangements serve as a powerful tool to attract and retain working parents. Yet little causal evidence exists on how employees evaluate such benefits. Therefore, this study uses a scenario experiment among working parents of young children to examine how job attractiveness is shaped by variations in employer-provided childcare arrangements – in terms of location, opening hours, and price – along with the possibility of teleworking. Our results show that all forms of employer-provided childcare increase job attractiveness, with childcare facilities operating on schedules explicitly aligned with employees’ working hours having the strongest effects. Working parents are willing to forego a 20% wage increase in a new job to obtain this latter amenity. They expect such amenity to improve their job satisfaction, performance, stress management, and work–family balance. Our results imply that the policy offers mutual gains for both employees and employers.