Use of Social Networks in Small and Medium Enterprises: The Case of Algarve
The present work aims at analyzing the use of social networks for the performance of SME (small and médium enterprises) in Algarve, having completed a questionnaire. The empirical study reveals that the collected data (from 70 firms) have good psychometric qualities. It validated that some firms already have an integrated business strategy with social networks, as well as a group of individuals within the enterprise responsible for its involvement in these networks. The data show that the most performed activities are: communicating with customers, being closer to potential customers, and marketing. However, these firms also use social networks for other activities such as: analyzing their competitors and behavioral patterns, knowing trends, cooperation, fidelization, internationalization, new products’ launching, new brands and businesses, opinion searching, new ideas, and recruitment. Data also showed that few SME are using social networks for promotions and technical assistance. Most entrepreneurs/managers consider that social networks enhance the performance of their firms, but few really measure the results obtained. The firms that most frequently accede to social networks are those whose entrepreneur/manager has a higher level of qualifications. In addition, the SME that most use these networks are from services and hotel/restaurant/bar sectors.
|Date of creation:||28 Nov 2013|
|Date of revision:|
|Contact details of provider:|| Postal: University of Algarve, Faculty of Economics, Campus de Gambelas, 8005-139 Faro, Portugal, email of President of the Centre: firstname.lastname@example.org|
Phone: +351 289 244 406
Web page: http://www.cieo.pt/
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Duque, José & Panagopoulos, Thomas, 2010. "Urban Planning throughout environmental quality and human well-being," Spatial and Organizational Dynamics Discussion Papers 2010-5, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve.
When requesting a correction, please mention this item's handle: RePEc:ris:cieodp:2013_008. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Silvia Fernandes)
If references are entirely missing, you can add them using this form.