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Priorities for the Italian Cultural Firms

Author

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  • Besana, Angela

Abstract

Strategy and management are becoming priorities for the survival and growth of Italian Cultural Firms. After a decade of advantageous legislation – from several acts regarding cultural foundations to fiscal acts concerning tax incentives for private sponsors – Italian Cultural Firm are curious of Fundraising Techniques. Also through the analysis of some highlighted case histories, it will be explained of fundraising techniques for the Cultural Industry and of performances of the Italian Cultural Sector in raising private funds. Price marketing will be analyzed next to fundraising as strategies that both nourish assets and resources of the firm. Case histories will be suitable, both for visual and performing arts, in order to give evidence of what is happening on the Italian Stage.

Suggested Citation

  • Besana, Angela, 2008. "Priorities for the Italian Cultural Firms," MPRA Paper 9755, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:9755
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    File URL: https://mpra.ub.uni-muenchen.de/9755/1/MPRA_paper_9755.pdf
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    More about this item

    Keywords

    strategy; management; marketing; fundraising; culture;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • G30 - Financial Economics - - Corporate Finance and Governance - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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