Bring your own device philosophy from the user's perspective: an empirical investigation
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References listed on IDEAS
- Jennifer Imazeki, 2014. "Bring-Your-Own-Device: Turning Cell Phones into Forces for Good," The Journal of Economic Education, Taylor & Francis Journals, vol. 45(3), pages 240-250, September.
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More about this item
Keywords
Bring Your Own Device (BYOD); IT management; mobile marketing; innovativeness; flexibility at work; privacy of data.;All these keywords.
JEL classification:
- M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
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