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Free Business Intelligence – An Easy and Reliable Alternative

Author

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  • TARNAVEANU, DIANA
  • MUNTEAN, MIHAELA

Abstract

Business Intelligence (BI) represents the ability to look into the core of a business, in order to fundament the most effective and profitable decisions. An operational BI system sustains daily activities through the following functionalities: real-time informing, secured access to information and easy to use analysis. This change is a natural response of a passing to a new organizational culture of management based on measurable objectives. An operational BI system assumes tracking down trends, problems and other factors as soon as they act, allowing employers to solve them in real time. Implementing such a system presumes the existence of an organizational culture where the employee is not longer an executor, but a decision factor. Because the well-known systems are extremely expensive, we focused on finding a free BI software with the same capabilities. We present a case of implementing a BI example using Tableau Public – a free data visualization software. We believe that the future lies in cloud BI with the same strong capabilities.

Suggested Citation

  • Tarnaveanu, Diana & Muntean, Mihaela, 2012. "Free Business Intelligence – An Easy and Reliable Alternative," MPRA Paper 41184, University Library of Munich, Germany, revised 02 Jun 2012.
    • Handle: RePEc:pra:mprapa:41184
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    File URL: https://mpra.ub.uni-muenchen.de/41184/4/MPRA_paper_41184.pdf
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    References listed on IDEAS

    as
    1. Antoaneta Butuza & Ileana Hauer & Cornelia Muntean & Adina Simona Popa, 2011. "Increasing the Business Performances using Business Intelligence," Analele Universitatii "Eftimie Murgu" Resita Fascicola de Inginerie, "Eftimie Murgu" University of Resita, vol. 3(XVIII), pages 67-72, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    business intelligence; data warehouses; data analysis; decision-making;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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