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Media industry facing biggest upheaval since Gutenberg. Media consumers morphing into media makers

Author

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  • Heng, Stefan

Abstract

The advance of innovative information and communication technologies has triggered a fundamental upheaval in the media industry. The technology is reforming the conventional media model. The media mix will become more varied; interactive and personalised offers are taking root and finding their ideal milieu on the web. Newspapers, radio stations and TV broadcasters will have to reposition themselves if they want to remain attractive in the media industry with the arrival of the Web 2.0. This will include seeking new distribution channels and considering e.g. pay-per-view programming and innovative forms of advertising.

Suggested Citation

  • Heng, Stefan, 2006. "Media industry facing biggest upheaval since Gutenberg. Media consumers morphing into media makers," MPRA Paper 3250, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:3250
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    File URL: https://mpra.ub.uni-muenchen.de/3250/1/MPRA_paper_3250.pdf
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    More about this item

    Keywords

    Information and communications technology; ICT; TV; Radio; Newspaper; media portal; Internet; Web 2.0; broadband; convergence; triple play;

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • K23 - Law and Economics - - Regulation and Business Law - - - Regulated Industries and Administrative Law
    • L88 - Industrial Organization - - Industry Studies: Services - - - Government Policy
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods

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