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Concepts of price fairness: Empirical research into the Dutch coffee market


  • Gielessen, R.
  • Graafland, J.J.


This paper researches perceptions of the concept of price fairness in the Dutch coffee market. We distinguish four alternative standards of fair prices based on egalitarian, basic rights, capitalistic and libertarian approaches. We investigate which standards are guiding the perceptions of price fairness of citizens and coffee trade organizations. We find there is a divergence in views between citizens and key players in the coffee market. Whereas citizens support the concept of fairness derived from the basic rights approach, holding that the price should provide coffee farmers with a minimum level of subsistence, representatives of Dutch coffee traders hold the capitalistic view that the free world market price is fair.

Suggested Citation

  • Gielessen, R. & Graafland, J.J., 2009. "Concepts of price fairness: Empirical research into the Dutch coffee market," MPRA Paper 20277, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:20277

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    Cited by:

    1. Antonio Díaz & Francisco Jareño & Eliseo Navarro, 2022. "Yield curve data choice and potential moral hazard: An empirical exercise on pricing callable bonds," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 27(2), pages 2124-2145, April.
    2. Nathan Chubaka Mushagalusa & Eddy Balemba Kanyurhi & Deogratias Bugandwa Mungu Akonkwa & Patrick Murhula Cubaka, 2022. "Measuring price fairness and its impact on consumers’ trust and switching intentions in microfinance institutions," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(2), pages 111-135, June.
    3. Jasper Grashuis & Ye Su, 2022. "Inequality aversion and consumer ethnocentrism: Food consumer preferences for payoff distributions to farm producers," Agribusiness, John Wiley & Sons, Ltd., vol. 38(3), pages 608-619, July.
    4. Antonella Samoggia & Zeynep Beyhan, 2022. "Fairness-Enabling Practices in Agro-Food Chain," Sustainability, MDPI, vol. 14(11), pages 1-24, May.

    More about this item


    Fair price; coffee market; justice; fair trade; libertarianism; moral desert; egalitarianism;
    All these keywords.

    JEL classification:

    • D63 - Microeconomics - - Welfare Economics - - - Equity, Justice, Inequality, and Other Normative Criteria and Measurement
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • D49 - Microeconomics - - Market Structure, Pricing, and Design - - - Other
    • P16 - Economic Systems - - Capitalist Systems - - - Political Economy of Capitalism

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