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Tourism development through landscape theming: Exploring Art Nouveau experiences in Brussels

Author

Listed:
  • De Ridder, Kaat
  • Vanneste, Dominique

Abstract

Purpose: This study aims to present and explore the landscape approach as an innovative management model for heritage tourism, applied to the case of the Brussels Art Nouveau heritage. The main objective of this paper is to gain insight in discrepancies regarding visions on the tourism potential of the Brussels’ Art Nouveau and the Art Nouveau patrimony’s integration within a (themed) tourism landscape. Methods: The research used an appropriate methodological approach for each of the stakeholder groups. The survey among visitors (N=105) was organized in the heart of Brussels and analyzed with statistical techniques (cross tabling and associations). Interviews (5) were conducted with key informants (policymakers, heritage managers and the Brussels DMO), after which content analysis was applied to the transcripts. Results: The research resulted in an innovative perspective to increase common ground between a landscape centered perspective with a focus on heritage and a tourismscape centered approach. The research deduced several hidden mismatches in perception and appreciation of the Art Nouveau and showed that there are major information and promotion problems, fostered by politically influenced fragmentation and lack of collaboration. Implications: By gaining insight in the visitor experience of a tourism product’s potential, valuable knowledge is created for DMO’s. The implementation of a themed landscape approach has the dual potential to increase the consistency of the heritage while developing a higher level of tourist experience.

Suggested Citation

  • De Ridder, Kaat & Vanneste, Dominique, 2020. "Tourism development through landscape theming: Exploring Art Nouveau experiences in Brussels," MPRA Paper 100679, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:100679
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    References listed on IDEAS

    as
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    3. Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2016. "Destination branding and visitor loyalty: Evidence from mature tourism destinations in Greece," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 11(5), pages 102-120.
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    6. Zwegers, Bart, 2018. "Goldmine or Bottomless Pitt? Exploiting Cornwall’s Mining Heritage," MPRA Paper 88247, University Library of Munich, Germany.
    7. Maximilian Chami & Gabriel Kaminyoge, 2019. "Closed House of Wonders museum: Implications to the tourism of Zanzibar Stone Town, UNESCO World Heritage Site," Post-Print hal-02458487, HAL.
    8. Chatzigeorgiou, Chryssoula & Christou, Evangelos, 2019. "Social media in tourism marketing: Travellers’ attitudes and encounters," MPRA Paper 98793, University Library of Munich, Germany.
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    Cited by:

    1. Seraphin, Hugues, 2020. "Childhood experience and (de)diasporisation: Potential impacts on the tourism industry," MPRA Paper 103780, University Library of Munich, Germany.
    2. Bonarou, Christina, 2021. "The poetics of travel through unravelling visual representations on postcards: A critical semiotics analysis," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 7(1), pages 44-53.

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    More about this item

    Keywords

    Art Nouveau; Brussels; landscape; theming; heritage tourism; tourism destination;
    All these keywords.

    JEL classification:

    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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