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A Conceptual Framework for Social Marketing Implementation in SNAP-Ed Programs: Integrating Theory and Practice

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  • George, Babu

    (Alcorn State University)

  • Ravola, Martha
  • Mattathil, Anupama Peter

Abstract

This paper proposes a conceptual framework for implementing social marketing strategies within the Supplemental Nutrition Assistance Program Education (SNAP-Ed) program. The framework synthesizes insights from social marketing theory, behavioral science, and public health interventions to create an integrated approach for SNAP-Ed implementing agencies. By analyzing existing research on successful social marketing initiatives in public health and nutrition education, this paper presents a structured implementation framework that addresses critical gaps in current practice. The framework's potential application is illustrated through a theoretical examination of how it could guide program development at SNAP-Ed implementing agencies, using Alcorn State University's program planning process as an example. This research contributes to the field by providing a theory informed practical framework that can guide SNAP-Ed agencies in designing and executing effective social marketing interventions.

Suggested Citation

  • George, Babu & Ravola, Martha & Mattathil, Anupama Peter, 2025. "A Conceptual Framework for Social Marketing Implementation in SNAP-Ed Programs: Integrating Theory and Practice," SocArXiv tsfcp_v1, Center for Open Science.
    • Handle: RePEc:osf:socarx:tsfcp_v1
    DOI: 10.31219/osf.io/tsfcp_v1
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    References listed on IDEAS

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    1. Tatiana Levit & Magdalena Cismaru, 2020. "Marketing social marketing theory to practitioners," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(2), pages 237-252, June.
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