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What’s It To You? A Survey of Online Privacy Concerns and Risks


  • Janice Tsai

    (Carnegie Mellon University)

  • Lorrie Cranor

    (Carnegie Mellon University)

  • Alessandro Acquisti

    () (Carnegie Mellon University)

  • Christina Fong

    (Carnegie Mellon University)


Finding information about privacy practices can be difficult: privacy policies often do not present this information in an accessible way. People typically do not know how or for what purpose their personal information, gathered online, will be used. When asked, people frequently express concerns about their privacy, but their behavior often does not reflect their concerns. We conducted an online survey to examine participants’ online privacy concerns, focusing especially on the online shopping context. We asked participants about several scenarios related to the privacy of personal information. We found that Privacy Finder, a P3Penhanced search engine, provides information that addresses the scenarios that participants believe are most likely to occur. We also asked participants about a wide range of items for purchase online to evaluate which types of items are more likely to raise privacy concerns.

Suggested Citation

  • Janice Tsai & Lorrie Cranor & Alessandro Acquisti & Christina Fong, 2006. "What’s It To You? A Survey of Online Privacy Concerns and Risks," Working Papers 06-29, NET Institute.
  • Handle: RePEc:net:wpaper:0629

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    Cited by:

    1. Shara Monteleone & Rene van Bavel & Nuria Rodríguez-Priego & Gabriele Esposito, 2015. "Nudges to Privacy Behaviour: Exploring Alternative Approaches to EU Data Protection Regulation," JRC Working Papers JRC96695, Joint Research Centre (Seville site).

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