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Meat Export Marketing: Lessons From Successful Exporters

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  • Hayenga, Marvin L.
  • Skold, Karl D.
  • Williams, Gary W.

Abstract

Enlargement of the European Community (EC), recent reforms of the Common Agricultural Policy (CAP), and structural policy changes in the Community have generated economic conditions whose combined long-term effect will be a decrease in the demand for US agricultural exports to the EC. Factors such as the imposition of quotas for milk production and the integration of Spanish and Portuguese agricultural policies into the CAP and its Community preference principle have aggravated an apparent shift in demand for US farm exports. Consequently, these changes have contributed to the heated dispute over the future of US-EC agricultural trade.

Suggested Citation

  • Hayenga, Marvin L. & Skold, Karl D. & Williams, Gary W., 1987. "Meat Export Marketing: Lessons From Successful Exporters," Staff General Research Papers Archive 11310, Iowa State University, Department of Economics.
    • Handle: RePEc:isu:genres:11310
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    Cited by:

    1. Yaméogo, Nadège Désirée & Nabassaga, Tiguéné & Ncube, Mthuli, 2014. "Diversification and sophistication of livestock products: The case of African countries," Food Policy, Elsevier, vol. 49(P2), pages 398-407.
    2. Streeter, Deborah H. & Bills, Nelson L. & Maestro-Scherer, Jane & Neenan, Rob, 1997. "Information Needs of Agricultural Exporters: Results from a Focus Group Series," Research Bulletins 122716, Cornell University, Department of Applied Economics and Management.

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