IDEAS home Printed from https://ideas.repec.org/p/hit/hituec/585.html
   My bibliography  Save this paper

店長は重要か?大手自動車販売会社の人事・製品取引データによる計量的事例研究

Author

Listed:
  • 上原, 克仁
  • 大湾, 秀雄
  • 高橋, 新吾
  • 都留, 康

Abstract

この論文では,日本を代表する大手自動車販売会社の人事および製品取引データを用いて, 店長の生産性効果や配置の問題を分析した.その結果,次の点が明らかになった.(1)店長は重要である.店舗業績に対して大きな効果をもつ.平均的店長と比べて「悪い」店長を「良い」店長に交代させると,店舗の新車獲得利益を約14%向上させる.(2)店長配置の基本パターンは「小規模店舗から大規模店舗へ」である.また,業績が悪化している店舗には,店舗経験の長い店長が配置されることがわかった.(3)どのような店長が店舗業績を伸ばすのかに関しては,若い店長や新車以外の経験の幅の広い店長の業績がいいことが判明した.(4)店長の学習効果はあまり重要ではなく,店長を教育して生産性を上げるよりも,「良い店長」を正しく選抜することの方がより重要であると考えられる.

Suggested Citation

  • 上原, 克仁 & 大湾, 秀雄 & 高橋, 新吾 & 都留, 康, 2013. "店長は重要か?大手自動車販売会社の人事・製品取引データによる計量的事例研究," Discussion Paper Series 585, Institute of Economic Research, Hitotsubashi University.
  • Handle: RePEc:hit:hituec:585
    as

    Download full text from publisher

    File URL: http://hermes-ir.lib.hit-u.ac.jp/rs/bitstream/10086/25629/1/DP585.pdf
    Download Restriction: no

    More about this item

    JEL classification:

    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
    • M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hit:hituec:585. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Hiromichi Miyake). General contact details of provider: http://edirc.repec.org/data/iehitjp.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.