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Effects of written self-promotion on gender bias and decision quality

Author

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  • Römer, Nathalie
  • Schröder, Marina

Abstract

Written self-promotion is crucial in numerous decision-making scenarios, including job applications, securing funds for start-ups, or academic grant proposals. In two experiments, we study the effects of written self-promotion on decision quality and gender bias. We show that, if anything, written self-promotion slightly improves decision quality. Concerning gender bias, we find that self-promotion does not induce a gender bias that harms women. While women in our sample face adverse effects of written self-promotion due to lower performance beliefs, they can compensate for this disadvantage by applying a more modest writing style and by providing more informative written self-promotion. Finally, we show that the provision of self-promotion can mitigate pre-existing gender biases.

Suggested Citation

  • Römer, Nathalie & Schröder, Marina, 2025. "Effects of written self-promotion on gender bias and decision quality," Hannover Economic Papers (HEP) dp-737, Leibniz Universität Hannover, Wirtschaftswissenschaftliche Fakultät.
    • Handle: RePEc:han:dpaper:dp-737
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    More about this item

    Keywords

    Gender bias; self-promotion; real-effort; experiment;
    All these keywords.

    JEL classification:

    • C9 - Mathematical and Quantitative Methods - - Design of Experiments
    • M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions
    • J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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