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Understanding Corporate Identity: The French School of Thought

Author

Listed:
  • Bertrand Moingeon

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Bernard Ramanantsoa

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

Abstract

No abstract is available for this item.

Suggested Citation

  • Bertrand Moingeon & Bernard Ramanantsoa, 1997. "Understanding Corporate Identity: The French School of Thought," Working Papers hal-00601005, HAL.
    • Handle: RePEc:hal:wpaper:hal-00601005
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    Citations

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    Cited by:

    1. Moingeon, Bertrand & Perrin, Alexandre, 2006. "Knowledge management : a learning mix perspective," HEC Research Papers Series 836, HEC Paris.
    2. Spielmann, Nathalie & Discua Cruz, Allan & Tyler, Beverly B. & Beukel, Karin, 2021. "Place as a nexus for corporate heritage identity: An international study of family-owned wineries," Journal of Business Research, Elsevier, vol. 129(C), pages 826-837.
    3. Andrea Pérez & Ignacio Rodríguez del Bosque, 2012. "The Role of CSR in the Corporate Identity of Banking Service Providers," Journal of Business Ethics, Springer, vol. 108(2), pages 145-166, June.
    4. Shantanu Dutta & Supriya Katti & B. V. Phani & Pengcheng Zhu, 2022. "Corporate social responsibility spending as a building block for sustainable corporate ethical identity: Lessons from Indian business groups," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(3), pages 696-717, April.
    5. Anne Michaels & Michael Grüning, 2016. "Glaubwürdigkeit von CSR-Konzepten – Die Einflüsse von CSR-Publizität und Corporate Identity auf CSR-Reputation," NachhaltigkeitsManagementForum | Sustainability Management Forum, Springer, vol. 24(2), pages 179-193, November.
    6. Pantea Foroudi, 2023. "Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability Nexus," Corporate Reputation Review, Palgrave Macmillan, vol. 26(3), pages 203-222, August.
    7. Fan, Di & Lo, Chris K.Y. & Yeung, Andy C.L. & Cheng, T.C.E., 2018. "The impact of corporate label change on long-term labor productivity," Journal of Business Research, Elsevier, vol. 86(C), pages 96-108.
    8. Debora E. Vollebregt, 2018. "The Value of Nothing: Reconciling Cultural Capital in Society," Corporate Reputation Review, Palgrave Macmillan, vol. 21(4), pages 139-152, December.
    9. Hanen KHANCHEL & Karim BEN KAHLA, 2013. "Mobilizing Bourdieu’S Theory In Organizational Research," Review of General Management, Spiru Haret University, Faculty of Management Brasov, vol. 17(1), pages 86-94, MAI.

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