IDEAS home Printed from https://ideas.repec.org/p/hal/wpaper/hal-00423356.html
   My bibliography  Save this paper

Le rôle de l'appropriation dans l'expérience de consommation alimentaire. Une analyse de blogs

Author

Listed:
  • Olivier Brunel

    (IRIS - Equipe de Recherche en marketing - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Céline Gallen

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

  • Dominique Roux

    (UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

L'objectif de cet article est de montrer que la contribution d'une expérience de consommation alimentaire à la construction identitaire est conditionnée par l'appropriation du produit. Un éclairage théorique original à partir de la philosophie révèle quatre modes d'appropriation qui, croisés avec une approche séquentielle du pré-achat au post-achat, nous permettent de proposer une grille des opérations appropriatives d'un produit alimentaire validée empiriquement par une analyse de blogs.

Suggested Citation

  • Olivier Brunel & Céline Gallen & Dominique Roux, 2009. "Le rôle de l'appropriation dans l'expérience de consommation alimentaire. Une analyse de blogs," Working Papers hal-00423356, HAL.
    • Handle: RePEc:hal:wpaper:hal-00423356
    Note: View the original document on HAL open archive server: https://hal.science/hal-00423356
    as

    Download full text from publisher

    File URL: https://hal.science/hal-00423356/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Olivier Brunel, 2000. "La perception du risque alimentaire, pour une vision pluridisciplinaire du mangeur," Post-Print halshs-00682428, HAL.
    2. Thuriane Mahé & Lucie Sirieix & Didier Tagbata, 2012. "C : Consommation," Post-Print hal-02806214, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yuna Chiffoleau & Sarah Millet-Amrani & Arielle Canard, 2016. "From Short Food Supply Chains to Sustainable Agriculture in Urban Food Systems: Food Democracy as a Vector of Transition," Agriculture, MDPI, vol. 6(4), pages 1-18, October.
    2. Gaëlle Redon & Leïla Loussaief, 2017. "La communication des Grandes Écoles françaises sur la question de la diversité," Post-Print hal-01856603, HAL.
    3. Béatrice Parguel & Florence Benoît-Moreau, 2007. "Communication sociétale et capital-marque," Post-Print halshs-00145919, HAL.
    4. Paul-Emmanuel Pichon, 2002. "Efficacité des réducteurs de risque marketing dans la confiance du consommateur : le cas des marques alimentaires cautionnées par des grands chefs de cuisine," Post-Print hal-03277890, HAL.
    5. Emilie Lanciano & Séverine Saleilles, 2019. "Diagnostiquer les pratiques pour favoriser l'accès à l'alimentation de qualité pour tous," Post-Print hal-02457627, HAL.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:wpaper:hal-00423356. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.