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La perception du risque alimentaire, pour une vision pluridisciplinaire du mangeur

Author

Listed:
  • Olivier Brunel

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Résumé : L'objectif de cet article est de présenter, dans une vision volontairement pluridisciplinaire, différents concepts susceptibles de faciliter l'appréhension de la perception du risque alimentaire par le consommateur.

Suggested Citation

  • Olivier Brunel, 2000. "La perception du risque alimentaire, pour une vision pluridisciplinaire du mangeur," Post-Print halshs-00682428, HAL.
    • Handle: RePEc:hal:journl:halshs-00682428
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    Cited by:

    1. Olivier Brunel & Céline Gallen & Dominique Roux, 2009. "Le rôle de l'appropriation dans l'expérience de consommation alimentaire. Une analyse de blogs," Working Papers hal-00423356, HAL.
    2. Paul-Emmanuel Pichon, 2002. "Efficacité des réducteurs de risque marketing dans la confiance du consommateur : le cas des marques alimentaires cautionnées par des grands chefs de cuisine," Post-Print hal-03277890, HAL.

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