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From Core Stimuli to Peripheral Signals in Sustainable Packaging Innovation: Rethinking the Role of Ecolabels
[Des stimuli centraux aux signes périphériques de l’innovation packaging durable : faut-il en finir avec les « écolabels » ?]

Author

Listed:
  • Stephane Magne

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, LAREQUOI - Laboratoire de recherche en Management - UVSQ - Université de Versailles Saint-Quentin-en-Yvelines)

Abstract

This research explores responsible packaging innovation in a context where design has become a strategic differentiation lever for brands. Faced with the proliferation of sustainability cues (eco-design, life cycle assessment, regulations, ecolabels, environmental claims), the study investigates how such signals are perceived and interpreted by consumers with low environmental sensitivity. The theoretical framework combines cognitive psychology (perception of forms and signs), the Elaboration Likelihood Model (central and peripheral processing routes), and research on consumer attitudes toward packaging. A qualitative focus group study (2.5 hours, 11 participants) is analyzed using textual data software to identify the key dimensions of responsible packaging innovation. The findings aim to distinguish between central stimuli and peripheral cues in sustainable packaging design and to provide insights into how environmental innovation can be effectively translated through packaging design.

Suggested Citation

  • Stephane Magne, 2016. "From Core Stimuli to Peripheral Signals in Sustainable Packaging Innovation: Rethinking the Role of Ecolabels [Des stimuli centraux aux signes périphériques de l’innovation packaging durable : faut-il en finir avec les « écolabels » ?]," Post-Print hal-05521789, HAL.
    • Handle: RePEc:hal:journl:hal-05521789
    Note: View the original document on HAL open archive server: https://hal.science/hal-05521789v1
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    References listed on IDEAS

    as
    1. Gaëlle Pantin-Sohier, 2009. "L'influence du packaging sur les associations fonctionnelles et symboliques de l'image de marque," Post-Print hal-02055036, HAL.
    2. James Utterback & Bengt-Arne Vedin & Eduardo Alvarez & Sten Ekman & Susan Walsh Sanderson & Bruce Tether & Roberto Verganti, 2006. "Design-Inspired Innovation And The Design Discourse," World Scientific Book Chapters, in: Design-Inspired Innovation, chapter 6, pages 154-185, World Scientific Publishing Co. Pte. Ltd..
    3. Elisa Monnot & Fanny Reniou, 2012. "Les suremballages : des emballages superflus pour les consommateurs ?," Post-Print hal-02424259, HAL.
    4. Virginie de Barnier, 2006. "Le modele ELM: Bilan et perspectives," Post-Print hal-01830204, HAL.
    5. repec:dau:papers:123456789/4684 is not listed on IDEAS
    6. James Utterback & Bengt-Arne Vedin & Eduardo Alvarez & Sten Ekman & Susan Walsh Sanderson & Bruce Tether & Roberto Verganti, 2006. "Design-Inspired Innovation," World Scientific Books, World Scientific Publishing Co. Pte. Ltd., number 6052.
    7. F. Dano, 1996. "Packaging: une approche sémiotique," Post-Print hal-02016787, HAL.
    Full references (including those not matched with items on IDEAS)

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