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Consumer acceptance of cultured meat: some hints from Italy

Author

Listed:
  • Nadia Palmieri

    (CREA - Research Centre for Engineering and Agro-Food Processing,)

  • Maria Angela Perito

    (UniTE - Università degli Studi di Teramo, ALISS - Alimentation et sciences sociales - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

  • Claudio Lupi

    (UNIMOL - Università degli Studi del Molise = University of Molise)

Abstract

Purpose The purpose of this paper is to contribute to the current literature on consumer acceptance of cultured meat and to investigate the main factors that might affect it. Design/methodology/approach Data were collected from a sample of 490 consumers in Italy, using a web-based survey. The empirical analysis follows an exploratory approach based on the training and checking of a random forest model. Findings An important finding of this study concerns the overall positive perception of cultured meat on the part of the interviewees in a country that is the fifth-largest meat producer at the European level. Age, environmental and ethical issues, and scepticism about new food technologies are the most important factors that guide consumer acceptance of cultured meat. The results suggest that in order to increase cultured meat acceptance it would be important to inform and educate consumers towards new food and new food production methods. Research limitations/implications The sample analysed in this study is not representative of the whole national population, as it happens in most papers dealing with new food. Originality/value Although the conclusions of this exploratory study cannot be over-generalized, the results provide interesting insights on how to increase cultured meat acceptance in view of the possible development of a new market for cultured meat.

Suggested Citation

  • Nadia Palmieri & Maria Angela Perito & Claudio Lupi, 2020. "Consumer acceptance of cultured meat: some hints from Italy," Post-Print hal-03385175, HAL.
    • Handle: RePEc:hal:journl:hal-03385175
    DOI: 10.1108/BFJ-02-2020-0092
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    Citations

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    Cited by:

    1. Nick Lin-Hi & Marlene Reimer & Katharina Schäfer & Johanna Böttcher, 2023. "Consumer acceptance of cultured meat: an empirical analysis of the role of organizational factors," Journal of Business Economics, Springer, vol. 93(4), pages 707-746, May.
    2. Hongxu Shi & Peihua Ma & Yinchu Zeng & Jiping Sheng, 2022. "Understanding the Interaction between Regulatory Focus and Message Framing in Determining Chinese Consumers’ Attitudes toward Artificial Meat," IJERPH, MDPI, vol. 19(9), pages 1-17, April.
    3. Dimitris Skalkos & Ioanna S. Kosma & Areti Vasiliou & Raquel P. F. Guine, 2021. "Consumers’ Trust in Greek Traditional Foods in the Post COVID-19 Era," Sustainability, MDPI, vol. 13(17), pages 1-20, September.
    4. Nadia Palmieri & Walter Stefanoni & Francesco Latterini & Luigi Pari, 2021. "An Italian Explorative Study of Willingness to Pay for a New Functional Pasta Featuring Opuntia ficus indica," Agriculture, MDPI, vol. 11(8), pages 1-11, July.
    5. Carlo Russo & Mariarosaria Simeone & Maria Angela Perito, 2020. "Educated Millennials and Credence Attributes of Food Products with Genetically Modified Organisms: Knowledge, Trust and Social Media," Sustainability, MDPI, vol. 12(20), pages 1-20, October.
    6. Dimitris Skalkos & Zoi C. Kalyva & Ioanna S. Kosma, 2023. "The Impact of the COVID-19 Pandemic on College Students’ Food Choice Motives in Greece," Sustainability, MDPI, vol. 15(13), pages 1-11, June.
    7. Dimitris Skalkos & Katerina Bamicha & Ioanna S. Kosma & Elpida Samara, 2023. "Greek Semi-Hard and Hard Cheese Consumers’ Perception in the New Global Era," Sustainability, MDPI, vol. 15(7), pages 1-18, March.
    8. Dimitris Skalkos & Ioanna S. Kosma & Eleni Chasioti & Thomas Bintsis & Haralabos C. Karantonis, 2021. "Consumers’ Perception on Traceability of Greek Traditional Foods in the Post-COVID-19 Era," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
    9. Dimitris Skalkos & Nikos Roumeliotis & Ioanna S. Kosma & Christos Yiakoumettis & Haralabos C. Karantonis, 2022. "The Impact of COVID-19 on Consumers’ Motives in Purchasing and Consuming Quality Greek Wine," Sustainability, MDPI, vol. 14(13), pages 1-23, June.
    10. Nadia Palmieri & Alessandro Suardi & Francesco Latterini & Luigi Pari, 2020. "The Eucalyptus Firewood: Understanding Consumers’ Behaviour and Motivations," Agriculture, MDPI, vol. 10(11), pages 1-12, October.

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