IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02422614.html
   My bibliography  Save this paper

Rôle des MDD de terroirs dans la construction de la légitimité des distributeurs: le cas « Reflets de France »

Author

Listed:
  • René Pierre Beylier

    (LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas)

  • Karim Messeghem

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • Fatiha Fort

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques)

Abstract

This article mobilizes the neo-institutional approach to study the role of private brand of "terroir" products in the retailer's territorial legitimacy construction. Results of a consumer survey of products Reflects de France (terroir brand of Carrefour) show a significant and positive effect of the image and the attitude toward the "terroir" brand on the territorial legitimacy of the retailer. The image effect seems to be stronger than the attitude effect. The managerial impli- cations for retailers are at the level of territorial anchoring and proximity strategies widely developed by most distribu- tors. For SMEs and local stakeholders, the results highlight the benefits of a concerted cooperation with retailers to bet- ter construct and valorise territorial resources.

Suggested Citation

  • René Pierre Beylier & Karim Messeghem & Fatiha Fort, 2012. "Rôle des MDD de terroirs dans la construction de la légitimité des distributeurs: le cas « Reflets de France »," Post-Print hal-02422614, HAL.
    • Handle: RePEc:hal:journl:hal-02422614
    DOI: 10.7193/DM.066.35.45
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Other versions of this item:

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mechthild Donner & Lummina Horlings & Fatiha Fort & Sietze Vellema, 2017. "Place branding, embeddedness and endogenous rural development: Four European cases," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(4), pages 273-292, November.
    2. Lacœuilhe, Jérôme & Louis, Didier & Lombart, Cindy, 2017. "Impacts of product, store and retailer perceptions on consumers’ relationship to terroir store brand," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 43-53.
    3. Baritaux, Virginie & Houdart, Marie, 2015. "Relations fournisseurs-grande distribution dans les filières agroalimentaires. Une analyse de la trajectoire d’une démarche « filière qualité »," Économie rurale, French Society of Rural Economics (SFER Société Française d'Economie Rurale), vol. 346(March-Apr).
    4. Virginie Baritaux & Camille Billion, 2016. "Les intermédiaires de la distribution dans la relocalisation des systèmes alimentaires : perspectives de recherche," Post-Print hal-01646095, HAL.
    5. Samy Belaïd & Jérôme Lacoeuilhe, 2018. "Purchase motivations and levers to revitalize the core market store brands [Les motivations d’achat et leviers pour redynamiser l’offre des marques de distributeurs cœur de gamme]," Post-Print hal-01841502, HAL.
    6. Jérôme Lacoeuilhe & Didier Louis & Cindy Lombart, 2018. "How retailers can build their image of responsible and legitimate companies while improving the price image of their stores? The role of terroir store brands [Comment les distributeurs peuvent-ils ," Post-Print hal-01768090, HAL.
    7. Pascale Ertus, 2021. "Les Produits Alimentaires Du Terroir Comme Vecteur De Bien-Être," Post-Print hal-03284013, HAL.
    8. Jérôme Lacoeuilhe & Didier Louis & Cindy Lombart, 2017. "Impacts of product, store and retailer perceptions on consumers’ relationship to terroir store brand," Post-Print hal-01672920, HAL.
    9. Samy Belaïd & Jérôme Lacoeuilhe, 2015. "Mesure de l’attitude à l’égard de la MDD : nouvelles perspectives," Post-Print hal-01178082, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02422614. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.