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La mise en scène des produits en magasin : un élément incontournable pour communiquer auprès des jeunes adultes. Application sur le secteur de l’habillement

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  • Emilie Hoëllard

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

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Suggested Citation

  • Emilie Hoëllard, 2011. "La mise en scène des produits en magasin : un élément incontournable pour communiquer auprès des jeunes adultes. Application sur le secteur de l’habillement," Post-Print hal-02417327, HAL.
    • Handle: RePEc:hal:journl:hal-02417327
    Note: View the original document on HAL open archive server: https://hal.science/hal-02417327
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    References listed on IDEAS

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    1. Antonella Carù & Bernard Cova, 2003. "Approche empirique de l'immersion dans l'expérience de consommation: les opérations d'appropriation," Post-Print hal-02020726, HAL.
    2. Laurence Graillot & Olivier Badot, 2006. "La différenciation symbolique des points de vente: le cas de l'enseigne l'Occitane," Post-Print hal-00419214, HAL.
    Full references (including those not matched with items on IDEAS)

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