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Strategic ethnography 2.0 : Four methods for advancing strategy process and practice research

Author

Listed:
  • Mikko Vesa

    (EM - EMLyon Business School)

  • Eero Vaara

Abstract

Although slow to enter mainstream strategy research, ethnographic methods play an important role in studies of strategy processes and practices. In this article, however, we argue that the potential of "strategic ethnography" has not yet been fully realized. In particular, we maintain that there is a need to complement conventional non-participant, observation-based ethnography with other ethnographic methods. This leads us to suggest four methods that will help advance contemporary research in strategy processes and practices: auto-ethnography which can provide a better understanding of the lived experiences of different types of strategists in different settings; video-ethnography, which allows detailed analysis of strategic practices in their sociomaterial context; comparative ethnography, which enables comparison of processes and practices in different settings, and virtual ethnography, which will further our understanding of the virtual aspects of organizational strategy work.

Suggested Citation

  • Mikko Vesa & Eero Vaara, 2014. "Strategic ethnography 2.0 : Four methods for advancing strategy process and practice research," Post-Print hal-02313234, HAL.
    • Handle: RePEc:hal:journl:hal-02313234
    as

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    Citations

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    Cited by:

    1. Kimmo Karhu & Robin Gustafsson & Kalle Lyytinen, 2018. "Exploiting and Defending Open Digital Platforms with Boundary Resources: Android’s Five Platform Forks," Information Systems Research, INFORMS, vol. 29(2), pages 479-497, June.
    2. Leonardo Lemos da Silveira Santos & César Tureta & Bruno Felix, 2021. "A Qualitative Method Proposal for the Study of Strategy as Practice," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 25(2), pages 190353-1903.
    3. Maria Lusiani & Gianluca D'Inca' Levis, 2016. "Keeping tensions up: A reflexive analysis of the (strategy)-making-of Dolomiti Contemporanee," Working Papers 3, Department of Management, Università Ca' Foscari Venezia.
    4. Mikko Vesa & Frank den Hond & J. Tuomas Harviainen, 2019. "On the Possibility of a Paratelic Initiation of Organizational Wrongdoing," Journal of Business Ethics, Springer, vol. 160(1), pages 1-15, November.
    5. Virginie Fernandez & Yvonne Giordano & Sabrina Loufrani-Fedida, 2017. "Enacting resilience in extreme action teams: The case of French mountain rescue organizing," Post-Print hal-02046087, HAL.
    6. Warmelink, Harald & Koivisto, Jonna & Mayer, Igor & Vesa, Mikko & Hamari, Juho, 2020. "Gamification of production and logistics operations: Status quo and future directions," Journal of Business Research, Elsevier, vol. 106(C), pages 331-340.
    7. Vivian Tseng & Angela Bednarek & Kristy Faccer, 2022. "How can funders promote the use of research? Three converging views on relational research," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-11, December.

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