IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01794416.html
   My bibliography  Save this paper

The use and misuse of student samples: An empirical investigation of European marketing research

Author

Listed:
  • Rohail Ashraf
  • Dwight Merunka

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université)

Abstract

No abstract is available for this item.

Suggested Citation

  • Rohail Ashraf & Dwight Merunka, 2017. "The use and misuse of student samples: An empirical investigation of European marketing research," Post-Print hal-01794416, HAL.
    • Handle: RePEc:hal:journl:hal-01794416
    DOI: 10.1002/cb.1590
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ufuk Pala & Kalender Ozcan Atilgan, 2022. "Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples," Istanbul Management Journal, Istanbul University Business School, vol. 0(92), pages 47-60, June.
    2. Moritz Loock & Diane M. Phillips, 2020. "A Firm’s Financial Reputation vs. Sustainability Reputation: Do Consumers Really Care?," Sustainability, MDPI, vol. 12(24), pages 1-17, December.
    3. Ramakrishna Salagrama & Sanjeev Prashar & T. Sai Vijay, 2021. "Do customers exhibit gratitude after service recovery? Understanding the moderating role of relationship type," Service Business, Springer;Pan-Pacific Business Association, vol. 15(4), pages 757-779, December.
    4. Kilsheimer Eastman, Jacqueline & Iyer, Rajesh & Babin, Barry, 2022. "Luxury not for the masses: Measuring inconspicuous luxury motivations," Journal of Business Research, Elsevier, vol. 145(C), pages 509-523.
    5. Mitchell, Vincent Wayne & Balabanis, George, 2021. "The role of brand strength, type, image and product-category fit in retail brand collaborations," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    6. Brian ‘t Hart & Ian Phau, 2022. "Conceptualising attitudes towards brand genuinuity: scale development and validation," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 327-340, July.
    7. Raquel Redondo & Carmen Valor & Isabel Carrero, 2022. "Unraveling the Relationship between Well-Being, Sustainable Consumption and Nature Relatedness: a Study of University Students," Applied Research in Quality of Life, Springer;International Society for Quality-of-Life Studies, vol. 17(2), pages 913-930, April.
    8. Luca Iseppi & Marcella Rizzo & Enrico Gori & Federico Nassivera & Ivana Bassi & Alessandro Scuderi, 2021. "Rasch Model for Assessing Propensity to Entomophagy," Sustainability, MDPI, vol. 13(8), pages 1-21, April.
    9. Trafimow, David & Hyman, Michael R. & Kostyk, Alena, 2020. "The (im)precision of scholarly consumer behavior research," Journal of Business Research, Elsevier, vol. 114(C), pages 93-101.
    10. Bassi, Ivana & Gori, Enrico & Iseppi, Luca, 2019. "Assessing environmental awareness towards protection of the Alps: a case study," Land Use Policy, Elsevier, vol. 87(C).
    11. Fuduric, Morana & Varga, Akos & Horvat, Sandra & Skare, Vatroslav, 2022. "The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures," Journal of Business Research, Elsevier, vol. 142(C), pages 221-241.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01794416. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.