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A Measurement Model for Dignity, Face, and Honor Cultural Norms

Author

Listed:
  • Jingjing Yao

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Jimena Ramirez-Marin

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Jeanne Brett
  • Soroush Aslani
  • Zhaleh Semnani-Azad

Abstract

In this work we develop and validate a model measuring norms that distinguish three types of culture: dignity, face, and honor (Leung & Cohen, 2011). Our motivation is to produce empirical evidence for this new cultural framework and use the framework to explain cultural differences in interdependent social interactions such as negotiation. In two studies, we establish the content validity, construct validity, predictive validity, and measurement invariance of this measurement model. In Study 1, we present the model's three-factor structure and situate the constructs of dignity, face, and honor in a nomological network of cultural constructs. In Study 2, which uses a sample of participants from 26 cultures, we show that the measurement model discriminates among people from the three cultural regions corresponding to the dignity, face, and honor framework. In particular, we report differences between face and honor cultures, which are not distinguished in other cultural frameworks (e.g., Hofstede, 1980). We also show that the measurement model accounts for cultural differences in norms for use of negotiation strategy.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Jingjing Yao & Jimena Ramirez-Marin & Jeanne Brett & Soroush Aslani & Zhaleh Semnani-Azad, 2017. "A Measurement Model for Dignity, Face, and Honor Cultural Norms," Post-Print hal-01745359, HAL.
    • Handle: RePEc:hal:journl:hal-01745359
    DOI: 10.1017/mor.2017.49
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    Cited by:

    1. Ogliastri, Enrique & Quintanilla, Carlos & Benetti, Sara, 2023. "International negotiation prototypes: The impact of culture," Journal of Business Research, Elsevier, vol. 159(C).
    2. Bahman Paul Ebrahimi & Sandra A. Young, 2023. "Managerial motivation in China: replication and extension of miner’s hierarchical role motivation theory," Management Review Quarterly, Springer, vol. 73(1), pages 91-112, February.

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