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One Vision, Different Paths: An Investigation of Corporate Social Responsibility Initiatives in Europe

Author

Listed:
  • François Maon

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - ULCO - Université du Littoral Côte d'Opale - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Valérie Swaen

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - ULCO - Université du Littoral Côte d'Opale - Université de Lille - CNRS - Centre National de la Recherche Scientifique, IÉSEG School Of Management [Puteaux])

  • Adam Lindgreen

Abstract

This comparative study explores 499 corporate social responsibility (CSR) initiatives implemented by 178 corporations in five distinct, institutionally consistent European clusters. This study provides an empirically grounded response to calls to develop comprehensive, nuanced pictures of CSR in the composite European business environment. In so doing, the article stresses three distinct, non-exclusive approaches that characterize the embedding of CSR considerations in corporations' strategies across Europe and the CSR challenges for corporations operating in different socio-political contexts. Furthermore, the study reaffirms the CSR notion as a contextualized concept, shaped by socio-political drivers, and contributes by bridging macro-level, socio-political facets of CSR with its meso-level, organizational implications.

Suggested Citation

  • François Maon & Valérie Swaen & Adam Lindgreen, 2015. "One Vision, Different Paths: An Investigation of Corporate Social Responsibility Initiatives in Europe," Post-Print hal-01563021, HAL.
  • Handle: RePEc:hal:journl:hal-01563021
    DOI: 10.1007/s10551-015-2810-2
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    Cited by:

    1. Rosalia Diaz‐Carrion & Macarena López‐Fernández & Pedro M. Romero‐Fernandez, 2018. "Developing a sustainable HRM system from a contextual perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1143-1153, November.
    2. Figueira, Sandra & Gauthier, Caroline & Torres de Oliveira, Rui, 2023. "CSR and stakeholder salience in MNE subsidiaries in emerging markets," International Business Review, Elsevier, vol. 32(5).
    3. Rekha Rao-Nicholson & Htwe Htwe Thein & Yifan Zhong, 2024. "A thematic analysis of the links between multinational enterprises’ corporate social responsibility and the Sustainable Development Goals in Myanmar," Journal of International Business Policy, Palgrave Macmillan, vol. 7(2), pages 203-223, June.
    4. Akram Hatami & Jan Hermes & Anne Keränen & Pauliina Ulkuniemi, 2023. "Creating Social Sustainability Through Distributing Leadership and Co-Responsibility in Corporate Volunteering," South Asian Journal of Business and Management Cases, , vol. 12(1), pages 81-96, April.
    5. María Lourdes Arco-Castro & María Victoria Lopez-Pérez & Sara Rodriguez-Gomez & Raquel Garde-Sánchez, 2020. "Do Stakeholders Modulate Philanthropic Strategy? Corporate Philanthropy as Stakeholders’ Engagement," Sustainability, MDPI, vol. 12(18), pages 1-18, September.
    6. Hildegunn Mellesmo Aslaksen & Clare Hildebrandt & Hans Chr. Garmann Johnsen, 2021. "The long-term transformation of the concept of CSR: towards a more comprehensive emphasis on sustainability," International Journal of Corporate Social Responsibility, Springer, vol. 6(1), pages 1-14, December.
    7. Amel Ben Rhouma & Petia Koleva & Eric Magnin, 2024. "How Global are Global Codes of Business Conduct? The Case of the UN Global Compact and Its Local Networks," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 419-441.
    8. Mohsin Abdur Rehman & Muhammad Kashif & Michela Mingione, 2019. "Corporate Social Responsibility and Sustainability (CSRS) Initiatives among European and Asian Business Schools: A Web-based Content Analysis," Global Business Review, International Management Institute, vol. 20(5), pages 1231-1247, October.
    9. Gentjan Çera & Khurram Ajaz Khan & Andrea Bláhová & Jaroslav Belas, Jr., 2022. "Do owner-manager demographics in SMEs matter for corporate social responsibility?," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 17(2), pages 511-531, June.
    10. Lourdes Arco-Castro & Maria Victoria López-Pérez & Maria Carmen Pérez-López & Lázaro Rodríguez-Ariza, 2020. "Corporate philanthropy and employee engagement," Review of Managerial Science, Springer, vol. 14(4), pages 705-725, August.
    11. François Maon & Valérie Swaen & Kenneth de Roeck, 2021. "Coporate branding and corporate social responsibility: Toward a multi-stakeholder interpretive perspective," Post-Print hal-03275858, HAL.
    12. Ana Nave & João Ferreira, 2019. "Corporate social responsibility strategies: Past research and future challenges," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(4), pages 885-901, July.
    13. Ziogas, Ioannis & Metaxas, Theodore, 2018. "CSR in South Europe during the financial crisis and its relation to the financial states of Greek companies," MPRA Paper 92453, University Library of Munich, Germany.
    14. Pavel Lebedev, 2019. "Management Accounting Maturity Levels Continuum Model: a Conceptual Framework," European Journal of Economics and Business Studies Articles, Revistia Research and Publishing, vol. 5, ejes_v5_i.
    15. Oskari Rintala & Sini Laari & Tomi Solakivi & Juuso Töyli, 2022. "Fulfilling expectations or overachieving: The role of market values in the linkage between environmental and financial performance," Business Strategy and the Environment, Wiley Blackwell, vol. 31(3), pages 768-781, March.
    16. Blanca de-Miguel-Molina & Vicente Chirivella-González & Beatriz García-Ortega, 2016. "Corporate philanthropy and community involvement. Analysing companies from France, Germany, the Netherlands and Spain," Quality & Quantity: International Journal of Methodology, Springer, vol. 50(6), pages 2741-2766, November.
    17. Souad Moufty & Basil Al‐Najjar & Abdulhadi Ibrahim, 2024. "Communications of sustainability practices in the banking sector: Evidence from cross‐country analysis," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 29(1), pages 135-161, January.
    18. Anna Katharina Provasnek & Erwin Schmid & Gerald Steiner, 2018. "Stakeholder Engagement: Keeping Business Legitimate in Austria’s Natural Mineral Water Bottling Industry," Journal of Business Ethics, Springer, vol. 150(2), pages 467-484, June.
    19. Yongsheng Lin & Yifan Zhang & Feng Wang & Zhanfeng Dong, 2025. "Who Is More Likely to Become a Sustainable Corporation? An Empirical Research Based on Corporate Sustainability Performance," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(3), pages 3728-3746, June.
    20. Rita Almeida & José Ángel Pérez-López & Rute Abreu, 2022. "Digital Corporate Social Responsibility Reporting in the Water Industry," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 36(11), pages 3929-3947, September.
    21. Bettina Becker & Nigel Driffield & Sandra Lancheros & James H. Love, 2021. "Correction to: FDI in hot labour markets: The implications of the war for talent," Journal of International Business Policy, Palgrave Macmillan, vol. 4(3), pages 453-454, September.
    22. Ioannis Ziogas & Theodore Metaxas, 2021. "Corporate Social Responsibility in South Europe during the Financial Crisis and Its Relation to the Financial Performance of Greek Companies," Sustainability, MDPI, vol. 13(14), pages 1-20, July.
    23. Oriol Iglesias & Nicholas Ind, 2020. "Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management," Journal of Brand Management, Palgrave Macmillan, vol. 27(6), pages 710-720, November.
    24. Huda Khan & Nadia Zahoor & Shlomo Y. Tarba & Iva Atanassova, 2025. "How Can Value-Added Intermediary Service Providers and Exporting Firms Co-Create Value in Bottom of the Pyramid Markets?," Management International Review, Springer, vol. 65(3), pages 513-537, June.

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