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Successful multi-channel strategy : mixing marketing and logistical issues

Author

Listed:
  • Sophie Jeanpert

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

  • Gilles Paché

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

Abstract

No abstract is available for this item.

Suggested Citation

  • Sophie Jeanpert & Gilles Paché, 2016. "Successful multi-channel strategy : mixing marketing and logistical issues," Post-Print hal-01429806, HAL.
    • Handle: RePEc:hal:journl:hal-01429806
    as

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    Citations

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    Cited by:

    1. Yini Chen & Ting Chi, 2021. "How Does Channel Integration Affect Consumers’ Selection of Omni-Channel Shopping Methods? An Empirical Study of U.S. Consumers," Sustainability, MDPI, vol. 13(16), pages 1-29, August.
    2. Min Feng & Driss Bourazzouq, 2021. "" How the actors of the traditional distribution resolving by business laws, tensions related to the mutation of the supply chain," Working Papers hal-03241985, HAL.
    3. Yue Liu & Guang Song, 2024. "Factors Affecting Supply Chain Integration in Omni-Channel Retailing," Sustainability, MDPI, vol. 16(8), pages 1-18, April.
    4. Salmani, Yasamin & Partovi, Fariborz Y., 2021. "Channel-level resource allocation decision in multichannel retailing: A U.S. multichannel company application," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    5. Reis, João & Amorim, Marlene & Melão, Nuno, 2019. "Multichannel service failure and recovery in a O2O era: A qualitative multi-method research in the banking services industry," International Journal of Production Economics, Elsevier, vol. 215(C), pages 24-33.
    6. Yue Liu & Guang Song, 2023. "Role of Logistics Integration Capability in Enhancing Performance in Omni-Channel Retailing: Supply Chain Integration as Mediator," Sustainability, MDPI, vol. 15(11), pages 1-22, June.
    7. de Kervenoael, Ronan & Schwob, Alexandre & Chandra, Careen, 2020. "E-retailers and the engagement of delivery workers in urban last-mile delivery for sustainable logistics value creation: Leveraging legitimate concerns under time-based marketing promise," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).

    More about this item

    Keywords

    multichannel; logistic;

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