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Taking up the challenge of corporate branding : an integrative framework


  • K. de Roeck
  • F. Maon

    (UMR CNRS 8179 - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

  • C. Lejeune


No abstract is available for this item.

Suggested Citation

  • K. de Roeck & F. Maon & C. Lejeune, 2013. "Taking up the challenge of corporate branding : an integrative framework," Post-Print hal-00848038, HAL.
  • Handle: RePEc:hal:journl:hal-00848038
    DOI: 10.1111/emre.12010

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    Cited by:

    1. Balmer, John M.T. & Podnar, Klement, 2021. "Corporate brand orientation: Identity, internal images, and corporate identification matters," Journal of Business Research, Elsevier, vol. 134(C), pages 729-737.
    2. Sean McCoy & Peet Venter, 2016. "Corporate brands as catalysts in times of change: Lessons from a South African bank," Journal of Brand Management, Palgrave Macmillan, vol. 23(1), pages 38-54, January.
    3. François Maon & Valérie Swaen & Kenneth de Roeck, 2021. "Coporate branding and corporate social responsibility: Toward a multi-stakeholder interpretive perspective," Post-Print hal-03275858, HAL.
    4. Steffen Roth, 2013. "Common values? Fifty-two cases of value semantics copying on corporate websites," Post-Print hal-01053523, HAL.
    5. Steffen Roth, 2014. "The things that go without saying. On performative differences between business value communication and communication on business values," Post-Print hal-01053515, HAL.
    6. Balmer, John M.T. & Lin, Zhibin & Chen, Weifeng & He, Xinming, 2020. "The role of corporate brand image for B2B relationships of logistics service providers in China," Journal of Business Research, Elsevier, vol. 117(C), pages 850-861.
    7. Balmer, John M.T. & Mahmoud, Rudiana & Chen, Weifeng, 2020. "Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights," Journal of Business Research, Elsevier, vol. 116(C), pages 628-641.
    8. Inocencia María Martínez‐León & Isabel Olmedo‐Cifuentes, 2022. "Teachers’ views of corporate reputation: Influence on behavioral outcomes," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 93(3), pages 579-605, September.

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